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Marketing and Business Development Professional for EU Border Regions
3 weeks ago
Our EUCustomers business unit is dedicated to providing exceptional customer experiences across the EU border trade region. We are seeking a highly skilled Marketing Manager to join our team and drive marketing initiatives and strategies that support our growth targets.
Key Accountabilities- Develop and execute marketing strategies & plans tailored to the EU border trade regions across multiple markets in Europe.
- Drive proactive portfolio & pricing management for both core and NPD based on market trends, gap analysis, and innovation opportunities.
- Collaborate with cross-functional teams, including sales, sales ops management, and global brand teams, to ensure cohesive strategy execution.
- Drive promotional activities for new and existing products to capture consumer interest and drive growth.
- Analyse market trends and consumer insights to identify opportunities for brand growth and portfolio & pricing optimization within the border trade segment.
- Manage the marketing budget for EU border trade in collaboration with local marketing teams to ensure efficient allocation of resources and maximized ROI.
