Senior Brand Strategist

2 weeks ago


Århus, Århus Kommune, Denmark Arla Foods amba Full time

About the Role

The Senior Global Brand Manager Lurpak will work closely with a passionate team of marketers, reporting to the Global Brand VP. This role offers a global perspective, driving the iconic Lurpak brand from strategy to implementation of new initiatives. Lurpak has an ambitious growth agenda, focusing on geographical expansion and core markets.

Key Responsibilities

  • Contribute to the global brand vision, strategy, and plans.
  • Lead Lurpak Sustainability, shaping the future of the brand.
  • Act as a Business Partner to a key Lurpak market, ensuring strategy alignment, performance, and championing initiatives for brand growth.
  • Develop key innovations in the pipeline, from concept to launch plans.
  • Develop campaigns from briefing to delivery, leading and partnering with other Lurpak Global Brand Managers.
  • Secure strategic alignment across key stakeholders.
  • Manage and lead internal and external agency relationships.

Requirements

  • A degree in Marketing, Business Economics, or a similar field, with 5-10 years of brand management experience.
  • A passion for brands, with experience in strategy development and creating breakthrough communication and innovation.
  • Strong strategic and analytical skills, combined with a global and outgoing mindset.
  • Commercial acumen, with the ability to translate consumer needs into measurable business results.
  • A positive energy and “can-do” attitude.

Application Information

We process applications continuously and close the job opening once the right candidate is found. For additional information, please contact Global Vice President Elena Marchenko.



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