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Digital Marketing Lead for LEGO Franchises

3 weeks ago

Billund, Denmark LEGO Gruppe Full time
About the Role

We are seeking an experienced marketer to develop, communicate and execute a marketing strategy across multiple touch-points, brand strategy execution, visual identity implementation, and digital marketing. The ideal candidate will have expertise in developing media strategies and executing media campaigns for marketing initiatives to drive acquisition.

Key Responsibilities

  1. Develop the kids' engagement marketing plan to drive kids into our ecosystem and digital experiences.

  2. Build standout creative and flawless user journeys for outstanding campaigns.

  3. Collaborate with regional marketing teams worldwide to craft and deploy high-impact campaigns that captivate young LEGO fans.

  4. Partner with Analytics and Acquisition Leads to optimize user acquisition and inform marketing plans.

  5. Manage complex stakeholder networks and navigate matrix organisations effectively.