Data-Driven Marketing Expert

1 week ago


Copenhagen, Copenhagen, Denmark Lunar Denmark Full time
Key Responsibilities
  • Set and drive the strategy for marketing analytics, defining how we measure and optimize marketing effectiveness.

  • Establish and implement best practices for data analysis, reporting, and visualization, ensuring marketing performance is continuously improved.

  • Lead and innovate in advanced attribution modeling, leveraging machine learning, MMM (Marketing Mix Modeling), and Bayesian techniques to optimize marketing investments.

  • Develop and champion best-in-class marketing measurement methodologies, ensuring data integrity and actionable insights.

  • Take ownership of incrementality testing and media experimentation to enhance ROI and inform strategic decision-making.

  • Collaborate cross-functionally with data teams in Commercial, Product, and Finance to ensure alignment in methodologies, shared learnings, and commercial impact.

  • Act as the key strategic partner for marketing leadership, providing data-driven recommendations that shape our marketing approach.

  • Automate marketing analytics processes, leveraging AI and cutting-edge tools to enhance efficiency and insight generation.

  • Serve as the go-to expert for marketing data, ensuring all marketing initiatives align with broader business intelligence efforts.



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