Digital Experience Specialist

2 days ago


Copenhagen, Copenhagen, Denmark Nordea Bank Norge ASA Full time

About the Role

As a Digital Experience Specialist at Nordea, you will play a central role in driving the bank's digital presence and delivering tailored customer experiences. Your key responsibilities will include identifying opportunities for personalization across different channels and touchpoints, creating and implementing personalization strategies, segmenting audience and delivering targeted campaigns.

Your Key Responsibilities:

  • Identify opportunities for personalization across different channels and touchpoints.
  • Create and implement personalization strategies.
  • Segment audience and deliver targeted campaigns.
  • Be a champion for data-driven decision making; leverage analytics data and web KPIs to measure and report on the business impact of your personalization efforts.
  • Generate insights reports of personalization with set success criteria, develop additional relevant insights and identify growth opportunities.
  • Collaborate with multiple stakeholders including local managers, product owners, UX designers, analysts, marketing managers, and CRO specialists.
  • Ensure compliance with data privacy regulations in personalization efforts.

About You

The ideal candidate has an analytical and customer-centric mindset and is naturally inquisitive about identifying and implementing personalization across Nordea's digital channels. You will focus on analysing user data to identify patterns, behaviours and preferences in order to define personalized content, offers and recommendations for these segments.

We are looking for a candidate with 1-2 years of experience working as a growth personalization specialist or optimization specialist, ideally within a digital marketing consulting firm, agency, or advertiser.

Background & Skills:

  • 1+ years of relevant experience in one or more of the following: personalization, conversion rate optimization, digital customer experience analytics, and A/B or multivariate testing program management.
  • Strong analytics skills and data-driven approach with solid commercial experience.
  • Understanding of personalization algorithms and recommendation tools.
  • Familiarity with customer segmentation and audience targeting.
  • Strong technical skills like SQL and HTML/CSS.
  • Experience with tools such as Optimizely, GA4 Experimentation or Adobe Target.
  • Familiarity with Adobe Analytics, Customer Journey Analytics, Adobe Audience Manager, Adobe Real-Time CDP and Adobe Journey Optimizer is considered a plus.
  • You are self-directed, resourceful, and a critical thinker with attention-to-detail and problem-solving skills.
  • Demonstrated ability to learn new skills and pick up new technologies quickly.
  • Fluent in Danish and English, both spoken and written.


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