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Brand and Category Manager

3 weeks ago

Copenhagen, Copenhagen, Denmark Karo Healthcare Full time

We are seeking a skilled Brand and Category Manager to join our dynamic team at Karo Healthcare. As a member of our marketing department, you will play a critical role in developing and executing local brand plans that align with our company's overall strategy.

Responsibilities:
  • Be accountable for the development and operational execution of local brand plans in close collaboration with the local team, Swedish/Danish skin category team, and HQ marketing team.
  • Contribute positively to the HQ marketing team through cooperative relationships and collaborative efforts to achieve team goals.
  • Responsible for key areas such as marketing plans, market research/insights, and overall ATL and BTL communication, including media agreements.
  • Be fully responsible for the local A&P spend and the category P&Ls.
  • Actively contribute and drive product and business development projects for the categories via close collaboration with the local and global teams.
  • Play an active role in identifying and partnering with local KOLs and the healthcare customers while securing category knowledge, competitive insights, and solid business relationships to drive the categories in Denmark.
  • Ensure development and execution of local activities for the brands in scope in close collaboration with local sales team, Swedish/Danish skin category team, and HQ marketing.
  • Evaluate effectiveness of promotional materials and activities (ROI).

This is an excellent opportunity to work in a young, international, and motivated team, contributing to the growth and success of Karo Healthcare.