Content Strategist

3 days ago

Copenhagen, Copenhagen, Denmark Driversnote Full time

About Us

At Driversnote, we're a product-centric and profitable SaaS company located in the heart of Copenhagen's tech scene. We help over 2.5 million users across more than 50 countries keep their mileage logbooks. Our goal is to automate and simplify this tedious task, making our customer's work-life easier while saving them both time and money.

We're a small, very product-oriented team: 13 in product, 8 in marketing and 10 in operations & support (notice: no one in sales).

The Opportunity

You'll be joining a marketing team (8 full-time) that's primarily focused on search marketing, 3 of whom work with content production and SEO. Our success so far has, to a large extent, been based on our ability to rank in the app stores and by advertising (to a large extent search ads). Throughout the last year and a half we have put more effort in SEO with very positive results. We have a good technical foundation, have put content production processes in place, and have started scaling a content team using in-house editors and native-to-each-country freelance writers.

Your Role

You will own the area of organic search in Driversnote. Your goal will be to drive user signups through SEO which should lead to sold subscriptions. In the first year, your focus will be on the English-speaking markets, figuring out what content works, improving our websites, and making sure we get initiatives going for all of the below.

Key Responsibilities

  • Content Production: A large share of our traffic already comes from the content we write to potential users, a lot of whom are self-employed (which gives us a wide array of topics to work on). You will work with the team to make sure we don't run out of ideas, and you will most likely also act as editor in one or two markets. Expect this to be roughly half of your job.
  • Content Distribution: Today, our readers mainly find our content via search in a completely standard way (they search, we show up in results), and mainly for research they're doing that's related to their business. But there's a lot more work to do, which you will head up:
    • We need to improve our visibility for low-funnel searches, and we need a plan for that.
    • Another big opportunity is barnacle SEO, mentions on larger sites, and inclusion in reviews and the like; we're curious to see which kinds of results this can drive, and we have a budget set aside for it.
    • We currently don't do outreach of any kind (not even for link building). We would like to get something started, and once again we first need a plan for this.
    • We'd like even more ideas for content tactics and distribution, and we hope that you can help with those too.
  • Technical SEO and Website Improvements: We have a decent technical foundation, but we can certainly improve both technically and user experience-wise. You will head up running site diagnostics and maintaining a prioritized pipeline of initiatives that help us improve over time. You will of course be supported by our web developers and designers when it comes to implementation.

What We're Looking For

  • You have at least 4 years of experience with SEO in a content marketing context.
  • You have led or participated in a content motion with good results. From continuous content idea generation to content writing and/or outsourcing and following up on results from that content.
  • You are highly analytical, structured and committed to a data-driven approach to your team's work.
  • You are used to working with and analyzing data, both keyword and conversion data.
  • You are fluent in English and have excellent communication & writing skills. The bulk of our work is written so it's essential that you have the ability to write clearly and effectively.
  • You know your way around the standard SEO tech stack: Web analytics (we use GA4), Google Search Console, and rank tracking and keyword research tools.

Nice To Have

  • You have built and managed a network of content writers in the past.
  • You have experience managing projects, at least on a small scale.
  • You have experience with data visualization tools like Looker/Datastudio (and perhaps even SQL and BigQuery).
  • You have worked with localizing & translating content.
  • You have previously worked in SaaS and are familiar with key metrics like MRR, CAC, CLV, churn, etc.

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