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Senior Marketing Manager, LEGO Friends

1 month ago

Billund, Denmark The LEGO Group Full time
Job Title: Senior Marketing Manager, LEGO Friends

We are seeking a highly skilled Senior Marketing Manager to lead the global marketing strategy for LEGO Friends, a beloved franchise within the LEGO Group. As a key member of our Global Product & Marketing Development team, you will be responsible for envisioning and implementing key parts of the global marketing strategy for LEGO Friends, with a special focus on communication.

Key Responsibilities:
  • Develop and lead global go-to-market and communication campaigns for LEGO Friends, from planning to execution.
  • Drive the communication innovation agenda, identifying new impactful and efficient ways to reach our consumers and shoppers.
  • Lead the LEGO Friends experience across Owned, Earned, and Shared channels, securing a consistent and playful experience across the ecosystem.
  • Collaborate with global communication partners, including Our LEGO Agency, Regional Brand Leads, and LEGO branded channels.
  • Work closely with Regions and Markets to help transition the global campaign to a local execution.
  • Build, own, and drive the Friends communication research agenda to test the efficiency of our marketing campaigns and build insights for future efforts.
  • Lead the LEGO Friends gaming strategy, including partnering with the LEGO Game team, external vendors, and the external media agency.
  • Support the Head of Product and Marketing Director to build vision and long-term strategic direction for LEGO Friends.
Requirements:
  • Minimum 5 years of experience in consumer products marketing, ideally with kids/family products.
  • Experience in developing and leading product consumer and shopper communication and marketing campaigns, including creative agency and media agency management.
  • Strong business understanding; how communication efforts impact business plans.
  • A positive, can-do attitude, team spirit, and a belief that we build bigger thinking through collaboration.
  • An intuitive talent for understanding and extracting key consumer and shopper insights and how to apply these to communication strategies and campaigns.
  • Best-in-class presentation and writing skills with the ability to tell a persuasive story that makes the campaign come to life and creates a crowd of fellow enthusiasts.
  • An effective leader and relationship builder across functions, levels, and business units – you build positive relationships and influence.
What We Offer:
  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
  • Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.