Content Creator
5 days ago
About the role:
As a key member of our Sales, Marketing, and Customer Success teams, you will play a pivotal part in driving engagement and conversions through compelling, high-impact content. Your primary focus will be on creating persuasive sales collateral, marketing campaign content, and thought leadership materials that align with TimeLog's brand voice and commercial objectives.
Key Responsibilities:- Create engaging sales decks, one-pagers, case studies, and product brochures to support the Sales team in closing deals.
- Develop compelling email content, LinkedIn messages, and call scripts to improve outreach effectiveness.
- Refine and optimize value propositions, objection-handling documents, to strengthen sales conversations.
- Support the Sales team in crafting tailored content for key accounts, ensuring alignment with the Account-based marketing strategy.
- Write engaging content for digital marketing campaigns, including landing pages, paid ads, social media posts, and email sequences.
- Support the Growth Hacker and external agency with high-converting ad copy and campaign messaging.
- Ensure all content follows SEO best practices, optimizing for search visibility and engagement.
- Collaborate with the Marketing and Product teams to create content that communicates product value and market differentiation.
- Develop insightful blog posts, whitepapers, eBooks, and industry reports that position TimeLog as a thought leader.
- Write executive ghostwriting content (LinkedIn posts, articles, speeches) for leadership.
- Maintain a consistent brand tone and messaging across all customer touchpoints.
This is a highly collaborative, hands-on role where you will work closely with cross-functional teams to craft clear, effective messaging that helps convert prospects into customers and nurtures existing accounts.
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