Senior Digital Marketing Professional

1 week ago


Copenhagen, Copenhagen, Denmark GAN Integrity Solutions Full time
Responsibilities

The successful Digital Marketing Specialist will be responsible for developing and executing digital marketing campaigns across all digital channels.

Key responsibilities include:

  • Developing and executing digital campaigns, including marketing database, email, social media, content syndication, intent data, marketplaces (G2, Capterra), display advertising campaigns, and other channels.
  • Planning and executing account-based marketing tactics based on 1 to 1, 1-to-few and 1-to-many strategies. Have experience with ABM tools such as 6sense, Demandbase, Termius, and others.
  • Coordinating with third-party vendors to support campaign execution.
  • Collaborating with internal teams to create and optimize content that engages our target audience and drives lead generation and brand awareness.
  • Developing and managing paid social media strategies to increase engagement and lead generation.
  • Working with the marketing operations team to optimize website content, landing pages, and paid search campaigns to drive organic paid traffic and improve search engine rankings.
  • Measuring and reporting the performance of all digital marketing campaigns and assessing against goals (ROI and KPIs) in Hubspot and Salesforce.
  • Managing marketing campaigns within marketing automation platforms such as Hubspot. Be able to build, execute, and report on campaigns and emails within the platform.
  • Finding and managing content partners for paid advertising campaigns.
  • Conducting A/B testing on various digital campaigns to optimize performance and enhance user experience.
  • Developing and executing email marketing campaigns to drive engagement and retention.
  • Aligning digital marketing efforts with sales and product teams' objectives.
  • Staying updated on the latest trends and best practices in digital marketing and implementing them in campaigns.


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