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LEGO Group Senior Manager of Kids Engagement

2 weeks ago

Billund, Denmark LEGO Koncernen Full time

Role Overview

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This role is responsible for leading the development and implementation of the LEGO Insiders Club membership program, driving growth and engagement among kids.

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About the LEGO Insiders Club

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The LEGO Insiders Club is a membership program designed to provide kids with exclusive benefits and rewards, enhancing their overall LEGO experience.

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Key Responsibilities

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  • Develop and implement the LEGO Insiders Club membership program, ensuring alignment with corporate strategies and objectives;">
  • Lead cross-functional teams to deliver a best-in-class experience for kids, including member communication, benefits & rewards, and content & marketing strategy;">
  • Drive growth and engagement among kids, using data-driven insights and market research to inform decision-making;">
  • Partner closely with Product Groups, Gaming, Creative Play Lab, and Partnership teams to integrate offerings for kid members that enhance physical and digital play experiences;">
  • Optimise the relevancy of the LEGO Group's communication to and with kids, following strategic, brand, and safety guidelines;">
  • Monitor and utilise membership metrics, member input, and industry trends to drive continuous improvement of the membership offering and experience;">
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Requirements

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To succeed in this role, you will need:

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  • 5+ years of experience leading best-in-class global membership programs in an omni-channel context, delivering customer value and strong commercial results;">
  • Experience with member communication, benefits & rewards, achievements & recognition, content & marketing strategy, personalisation, gamification, consumer testing;">
  • Ability to thrive in a complex stakeholder landscape; excellent collaboration skills with proven ability to lead through influence;">
  • Strong communication skills, including through visual presentation decks with data-driven rationale;">
  • Strong personal organisation skills;">
  • Flexible with a can-do, self-starter attitude to make new things happen;">
  • Experience working on physical and/or digital products or experiences targeted towards kids / families (preferred).">
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Benefits

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We offer a range of benefits, including:

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  • Flexible work arrangements, including remote work options;">
  • A comprehensive benefits package, including health insurance, retirement plan, and paid time off;">
  • Professional development opportunities, including training, mentorship, and career advancement;">
  • A fun and dynamic work environment, with a focus on collaboration and teamwork;">
  • A competitive salary and bonus structure;">
  • A generous colleague discount on LEGO products;">
  • Family care leave and insurances;">
  • A wellbeing program, with resources and benefits to nurture physical and mental wellbeing;">
  • A hybrid work policy, with an average of 3 days per week in the office.">
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Work Arrangements

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This role is based in Billund, Denmark, with occasional travel to Copenhagen, Denmark.

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We offer a hybrid work policy, with an average of 3 days per week in the office.