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Senior Brand Strategist

3 weeks ago

Copenhagen, Copenhagen, Denmark Karo Healthcare Full time

Karo Healthcare is a pioneering organization in the consumer healthcare sector, committed to empowering individuals to take control of their health. With a wide-ranging portfolio across seven categories, we have built a strong presence in 90 countries. Our focus on innovation and strategic partnerships has enabled us to drive business growth and market share.

We are seeking an experienced Brand Manager - Skincare to join our team in Copenhagen, Denmark. As a member of our local team, you will be responsible for developing and executing local brand plans for our skin and foot health category. This includes collaborating with the local team, Swedish / Danish skin category team, and HQ marketing team to drive business growth and market share.

The key responsibilities of this role include:

  • Developing and implementing local brand plans that align with the company's overall strategy
  • Contributing to the HQ marketing team through collaborative relationships and efforts to achieve team goals
  • Responsibility for key areas such as marketing plans, market research/insights, and ATL and BTL communication, including media agreements
  • Fully responsible for the local A&P spend and category P&Ls
  • Actively contributing to product and business development projects via close collaboration with the local and global teams
  • Partnering with local KOLs and healthcare customers to drive category knowledge, competitive insights, and solid business relationships
  • Ensuring development and execution of local activities for the brands in scope in close collaboration with local sales team, Swedish / Danish skin category team, and HQ marketing
  • Evaluating the effectiveness of promotional materials and activities (ROI)
  • Ensuring all activities comply with local legislation and ethical guidelines and policies of Karo Healthcare

To succeed in this role, you will need:

  • A Master's degree in Marketing, Business Administration, or a related field
  • Experience with digital media & marketing and new digital trends
  • Experienced within business planning and financial analysis, e.g., business case development and performance tracking
  • Skilled in strategic & operational execution of category and brand plans
  • Good understanding of driving global brands in a local market
  • Strong understanding of customer and market dynamics within the skincare market
  • Skilled in implementation of marketing and trade activities, both driven by demand via HCPs and consumers
  • Excellent communication and presentation skills
  • Extensive experience from marketing and/or sales of healthcare products within OTC/Consumer Health on the Danish market
  • Proven track record of launching new brands and line-extensions via solid 360 strategies
  • Outgoing team player with a passion for operational execution and entrepreneurial spirit with a 'go-do' attitude
  • Structured mindset, and ability to transform complexity to action
  • Fluency in English and Danish

Karo Healthcare offers a dynamic work environment, opportunities for growth and development, and a positive work-life balance.