Bilingual Digital Marketing Specialist

3 days ago


Copenhagen, Copenhagen, Denmark candidatedatabank by 4selection Full time

We are looking for a highly skilled Impactful Content Creator to join our team at candidatedatabank by 4selection.

About the Role

This role requires a deep understanding of cultural differences, consumer behaviours, and content regulations to ensure effective campaigns in both markets.

Key Responsibilities:
  1. Develop and implement bilingual social media strategies for Chinese and English-speaking audiences.
  2. Manage and create content calendars, ensuring content is culturally relevant and aligns with platform best practices.
  3. Lead paid and organic social media campaigns across WeChat, Weibo, Douyin, Xiaohongshu, LinkedIn, Twitter, and Facebook.
  4. Conduct audience research and analyse engagement trends to optimise content performance.
  5. Work closely with influencers (KOLs and Western influencers) to increase brand visibility in China and international markets.
  6. Monitor and ensure compliance with Chinese social media regulations, including censorship policies and content restrictions.
  7. Track social media analytics and create performance reports using WeChat Analytics, Weibo Insights, Google Analytics, and social media tracking tools.
  8. Manage customer engagement, responding to inquiries and interacting with followers on both Western and Chinese platforms.

The ideal candidate should have a strong understanding of digital marketing trends, consumer behaviour, and engagement tactics in China.


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