Digital Marketing Director

5 days ago


Copenhagen, Copenhagen, Denmark Pandora AS Full time

**About the Role:**

We are seeking a highly skilled and experienced leader to drive our digital marketing strategy and elevate our global brand presence.

Key Responsibilities:
  • Strategic Leadership: Develop and implement a comprehensive digital marketing strategy aligned with our overall goals and brand vision. This includes enhancing our global brand presence, driving customer engagement, and increasing sales through elevated brand execution, always-on media pressure, and a superior omni-channel customer experience.
  • Digital Customer Experience: Lead the development of a robust digital customer experience across all markets, ensuring a seamless and personalized experience for customers. This involves curating communication in line with our brand strategy and campaigns, building loyalty and retention online programs, and supporting geo-expansion markets as needed.
  • Digital Strategy Development: Define and execute digital marketing initiatives across website, email marketing, loyalty programs, customer databases, and personalization use cases in all owned channels. Collaborate with cross-functional teams, including e-com, D&T, and Creative organizations, to ensure cohesive and integrated marketing efforts.
  • Team Management: Lead and mentor a team of digital marketing professionals, fostering a collaborative environment that encourages creativity and innovation. Oversee recruitment, training, and performance management within the digital marketing department.
  • Data Analysis: Utilize data-driven insights to measure the effectiveness of digital marketing campaigns and inform decision-making. Analyze key performance indicators (KPIs) and metrics to optimize marketing strategies and drive business growth.


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