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Karo Healthcare is a leading company in the consumer health sector, dedicated to empowering individuals to make informed decisions about their healthcare. Our diverse portfolio includes over 80 brands across seven categories, with a strong presence in approximately 90 countries.
Key Responsibilities:- Develop and execute local brand plans in collaboration with the local team, Swedish/Danish skin category team, and HQ marketing team.
- Contribute to the HQ marketing team through cooperative relationships and collaborative efforts to achieve team goals.
- Responsible for key areas such as marketing plans, market research/insights, and overall ATL and BTL communication, including media agreements.
- Manage local A&P spend and category P&Ls.
- Drive product and business development projects for the categories via close collaboration with local and global teams.
- Identify and partner with local KOLs and healthcare customers while securing category knowledge, competitive insights, and solid business relationships to drive the categories in Denmark.
- Ensure development and execution of local activities for the brands in scope in collaboration with local sales team, Swedish/Danish skin category team, and HQ marketing.
- Evaluate effectiveness of promotional materials and activities (ROI).
