Freelance Market Specialist

2 days ago


Copenhagen, Copenhagen, Denmark Tbwa ChiatDay Inc Full time
About the Opportunity

KAYAK, a leading travel search engine, is seeking a highly skilled Freelance Market Specialist to support its Localization and Product Marketing teams. This unique role combines strategic product marketing with linguistic expertise for high-quality localization.

The ideal candidate will improve our messaging, positioning, and in-product communications while ensuring the highest standards of linguistic quality and cultural relevance in our localized content.

Key Responsibilities
  • Develop and refine concise, user-friendly messaging for KAYAK's features and unique selling propositions (USPs).
  • Collaborate with cross-functional teams to create a unified product positioning and messaging framework.
  • Audit and update existing product messaging to ensure clarity, consistency, and alignment with KAYAK's brand strategy.
  • Conduct market research and competitor analysis.
  • Review, proofread, and resolve linguistic issues in translations to ensure accuracy, consistency, and adherence to guidelines.
  • Ensure all translations meet the brand's quality standards and are culturally appropriate for the target audience.
  • Evaluate the quality of Machine Translation (MT) or AI-generated content, and fully localize the content to improve user engagement.
Requirements
  • Minimum 5 years of experience in product marketing, product copywriting, or a related field.
  • Proven experience as a translator, reviewer, or similar role.
  • Native-level proficiency in Danish and excellent command of English.
  • Strong writing, communication, and proofreading skills with an attention to detail.
  • Strong understanding of cultural nuances and ability to adapt content accordingly.
  • Familiarity with CAT tools is a plus.
  • Understanding of the challenges and considerations when working with MT or AI-generated content.
  • Strong communication and interpersonal skills, with the ability to work independently and manage time effectively in a remote setting.


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