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Global Influencer Marketing Manager

2 weeks ago

Århus, Århus Kommune, Denmark hummel AS Full time

About Us

hummel A/S is a forward-thinking company that strives to be innovative and challenging. We are proud of our unique history and culture, which attracts talented individuals from around the world.

We are looking for a skilled Influencer Specialist to join our team at hummel & hummel Kids. As our new team member, you will play a key role in managing and growing influencer collaborations, ensuring they align with our brand identity and drive meaningful engagement.

Job Description

  • Influencer Collaborations: Identify and engage influencers whose audience aligns with our brand values and vision. Manage outreach, negotiation, and contract finalization to ensure successful collaborations.
  • Relationship Building: Develop and sustain strong relationships with our influencer partners, making it valuable and exciting to be an ambassador for hummel.
  • Event Planning: Plan and execute several influencer events each year, managing everything from initial concept to day-of execution, ensuring a memorable experience for all participants.
  • Strategy Development: Work closely with the SoMe Lead to develop a robust influencer strategy and take responsibility for its execution to ensure alignment with overall marketing goals.
  • Performance Tracking: Monitor and analyze key performance metrics such as engagement, impressions, reach, and sales to measure the success of influencer collaborations and refine strategies accordingly.
  • Stakeholder Engagement: Collaborate with internal teams, including marketing and the SoMe team, to ensure seamless integration of influencer strategies with broader brand initiatives.

Requirements

  • Experience: At least 4-5 years of experience in influencer marketing, with a proven track record of developing and managing successful global influencer campaigns.
  • Creative Skills: Creative, data-driven, and have a strong understanding of the sports and fashion industry.
  • Global Experience: Experience with both micro, macro, and mega influencer marketing on an international scale.
  • Event Planning: Expertise in planning and hosting events that resonate with influencers and align with brand values.
  • Data-Driven Approach: Proficiency in using influencer marketing tools for outreach, content management, and campaign evaluation, with a focus on using data to drive decisions.
  • Communication Skills: Strong verbal and written communication abilities are essential for managing influencer relationships across various markets.
  • Collaborative Spirit: Ability to work effectively with internal teams and external partners, fostering strong, collaborative relationships.
  • Passion for Sports and Influencer Marketing: A genuine interest in sports and influencer marketing, with a keen desire to stay updated on the latest trends in the field.
  • Commercial Awareness: Understanding of how influencer marketing can drive sales and brand growth, with a focus on delivering measurable results.
  • Self-Driven: Highly motivated, independent, and able to take responsibility for achieving key outcomes.