Digital Marketing Manager

3 days ago

Copenhagen, Copenhagen, Denmark LVMH Group Full time

As a key member of the LVMH Group, we are seeking a talented Digital Marketing Manager to oversee all digital, social media, and influencer activities for our brand in the Nordic market.

About the Role

The successful candidate will report to the Marketing & Digital Manager and be responsible for building and developing brand awareness across all social media channels and brand activations. Key responsibilities include:

  • Social Brand Awareness: Collaborate with the Marketing Manager and the Digital Media Manager based in Paris to build brand awareness across all social media channels and brand activations.
  • Influencer Relations: Maintain strong relationships with influencers and creators on TikTok and Instagram, ensuring content creation, send out, and social media strategies are implemented.
  • KPI Monitoring: Monitor and drive key performance indicators (KPIs) for digital marketing, focusing on owned social media, paid media, and influencer activities.
  • Content Development: Create engaging content on a regular basis to promote the brand, products, and services according to the marketing calendar, targeting the Nordic audience and generating sales on partner sites.
Key Responsibilities

The successful candidate will be responsible for:

  • Community and Social Media Management: Engage with followers and our community on TikTok and Instagram (Meta), growing social audiences and engagement. Manage all social media platforms from content creation, planning, and copywriting to publishing using tools like Buffer. Ensure all content aligns with the brand's DNA to achieve both local and global goals.
  • Influencer Management & Send Out Strategy: Develop and maintain relationships with top influencers, niche creators, and social personalities to increase brand awareness and visibility on social media. Collaborate with influencers on contests and co-created content to reach new audiences.
  • Digital Paid Media: Schedule media campaigns to promote brand awareness using META and TikTok Business Center. Monitor digital content to ensure it aligns with brand and strategic objectives.
About You

To be successful in this role, you will need:

  • A Bachelor's degree in Marketing/Web Marketing with significant digital experience (at least 4/5 years' previous experience).
  • Fluency in Danish and English languages is mandatory (additional Nordic languages are a plus).
  • Proficiency in Microsoft Excel, Word, Powerpoint, Google Docs, Adobe Pac, META, TikTok Business Center, and knowledge of analytics platforms such as Facebook Insights and Google Analytics.
  • Excellent writing & grammar skills with a high attention to detail & quality, proactivity, and good negotiation skills.
About Us

We are the LVMH Group, a leading luxury goods company with a rich history dating back to 1976. We are committed to excellence and nurturing every individual with a growth mindset and development opportunities.

We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to positive impact through an inclusive environment that supports and gives back to our talented community.

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