Student Strategy Consultant

Would you like to help shape business strategies related to customer experience, loyalty, and CRM for some of the world's most well-known brands? Are you motivated to learn, curious about how brands connect with customers, and interested in how data and AI can support that? Then you might be the Student Strategy Consultant we're looking for.

What will your day look like?

As a Student Strategy Consultant, you will contribute to client project teams by helping to turn business challenges into structured insights and strategic recommendations. Your work will vary across industries and problem types, giving you exposure to different brands, audiences, and market dynamics.

In a typical week, you might examine how loyalty programs are evolving in the automotive industry, explore how data can strengthen customer relationships for a global retail brand, or help shape recommendations that inform C-suite decision-making. You will also spend time creating presentations and slide decks that clearly communicate your findings and recommendations. You will take part in working sessions, build test cases and hypotheses, and consolidate insights into well-founded conclusions.

You will work closely with more experienced consultants, who will support your development and provide ongoing feedback. As you become familiar with our approach, you will take ownership of specific deliverables. The role offers a steep learning curve and the opportunity to make impactful contributions early on.

Your Tasks May Include

• Conducting research and consolidating data
• Analyzing findings and identifying key insights
• Contributing to business cases and strategic proposals
• Developing PowerPoint presentations that communicate ideas clearly and visually
• Supporting business development across clients and industries
• Helping connect strategic recommendations to practical execution roadmaps

Who are you going to work with?

At VML MAP´s headquarters in Copenhagen, you will join a team of highly skilled Customer and Business Strategy consultants, who are passionate about delivering the very best outcomes for our clients. You will become part of a dynamic and international environment, where you will get plenty of opportunities to develop both professionally and personally. We are proud of our multicultural environment and easy-going, yet dynamic atmosphere where we not only work together – we are great at having fun as well.

Your work will depend on collaboration with the broader organization both in Copenhagen but also across our other locations globally. You will get to collaborate closely with our consulting capabilities within technology, data, agentic AI, experience design and business architecture as well as our client delivery and engagement capability

What do you bring to the table?

You are someone who thrives on responsibility and sees steep learning curves and complex market offerings as an opportunity to learn. You're curious by nature, enjoy variation in your everyday, and enjoy collaborating with others and asking good questions. You take full ownership of your deliverables, communicate progress clearly, and are comfortable working toward deadlines. Most of all, you're excited about the chance to help shape the future of how brands create meaningful customer relationships.

• Enrolled in a master's degree or final year of a bachelor's degree in business, strategy, marketing, finance, or a related field
• Strong analytical skills and the ability to synthesize complex information into clear insights
• Strong written and verbal communication skills in English
• Interest in customer-centric business strategy, digital marketing, CRM, and loyalty (experience is a plus)
• Interest in the role of AI and data in shaping customer experiences
• Collaborative working style and high attention to detail
• Proficiency in PowerPoint and Excel
• Ability to work 20–23 hours per week

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

For more information, please visit our website, and follow VML MAP on our social channels via Instagram, LinkedIn
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