CRM Manager
5 days ago
TimeLog is a leading Professional Services Automation (PSA) software, dedicated to helping professional service organizations streamline business processes and boost productivity. TimeLog fills the GAP between Project Managers and the Finance Department in the consulting business, empowering Project Managers to manage project financials in a way compliant with the requirements set by finance.
Role Description:
As a CRM Manager, you will play a pivotal role in enabling data driven decision making and operational excellence across the Revenue Operations (RO) organization, including Sales, Marketing, Customer Success, and Business Development. You will be responsible for providing actionable insights, streamlining processes, and driving the evolution of our HubSpot platform to support lead generation, pipeline management, and customer engagement. This role requires close collaboration with multiple teams to ensure data accuracy, operational efficiency, and scalable growth.
Key responsibilities:Operations & Reporting
- Build and maintain reports and dashboards to track performance across Sales, Marketing, and Customer Success.
- Support team leads with relevant insights for pipeline reviews, campaign analysis, and revenue planning.
- Identify and improve inefficient or manual processes across the customer lifecycle.
- Ensure data is clean, consistent, and usable across tools.
HubSpot Ownership
- Own and improve our HubSpot setup across the full lifecycle; from lead capture to customer retention.
- Build and maintain automation and workflows that support lead nurturing, sales handover, and customer success.
- Manage lifecycle stages, segmentation, and field mappings to keep HubSpot running smoothly.
- Document key processes and enable team members through training and best practices.
- Monitor for platform issues, automation gaps, or data inconsistencies and drive improvements.
Marketing Operations Support
- Collaborate with Marketing to analyze lead quality, funnel performance, and campaign results
- Maintain and optimize marketing workflows, segmentation, and lifecycle stages in HubSpot
- Support lead qualification logic based on user behavior and engagement patterns
- Help develop reports that combine marketing and sales data to show pipeline contribution and conversion trends
Key Performance Metrics
The CRM Manager will be measured on:
- Data Accuracy & Usability: Maintaining clean, reliable data that supports daily decision making across Sales, Marketing, and Customer Success.
- HubSpot Optimization & Adoption: Ensuring HubSpot is effectively used across the revenue organization, with key workflows, automation, and lifecycle processes running smoothly.
- Operational Efficiency: Identifying and implementing improvements that reduce manual work and streamline handoffs between teams.
- Funnel & Campaign Visibility: Supporting Marketing and Sales with clear reporting on funnel performance, lead quality, and pipeline contribution.
- Cross-Team Enablement: Contributing to collaboration and alignment across revenue teams through documentation, process support, and reporting.
- Experience in Revenue, Marketing, or Sales Operations, ideally in a B2B environment.
- Strong hands-on experience with HubSpot, especially workflows, lifecycle stages, segmentation, and reporting.
- Comfortable working with data, dashboards, and reporting tools (HubSpot, Excel or others).
- Proactive, detail-oriented, and able to work across teams to solve problems and improve efficiency.
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