Regional Category Manager

Regional Category Manager – Marketing & Sales Procurement (Western Europe)
Scope:
Agencies, Production, Market Research, Events, Point of Sale Materials (POSM)

Please note: over time, the category scope may evolve.

Location:
Copenhagen, Denmark (Carlsberg Central Office)

Role Overview
Are you ready to shape the future of Marketing & Sales Procurement on a regional scale at Carlsberg? We are seeking a Regional Category Manager to drive the optimization of our approach to Marketing & Sales procurement across the Western European region. In this role, you will ensure the best return on investment and secure the right quality agencies and services for our business.

What You'll Be Doing

• Support the Global Category Procurement team in deploying global strategies where applicable.
• Analyze category spend and identify opportunities and sub-categories for optimization.
• Develop regional category strategies within the defined scope.
• Lead regional sourcing initiatives or develop best practices, tools, and processes to enable more efficient investment across regions and markets.
• Collaborate closely with key senior global, regional, and local stakeholders, as well as procurement teams, to deliver efficiencies.

What We're Looking For

• 10+ years of experience in Marketing & Sales Procurement.
• Proven track record in category strategy development, spend optimization, execution, and project management.
• Strong negotiation and contract management skills.
• Solid financial acumen, with expertise in business case development and ROI analysis.
• Strategic thinker with excellent communication, stakeholder engagement, and cross-functional influencing abilities.

Growth Mindset
We live growth mindset culture in Carlsberg, we are looking for new colleagues who:

• Live by Semper Ardens (always burning) and constantly strive for the extraordinary
• Foster an environment of positive energy and compassion
• Passionate about the consumer in everything we do
• Decide fast and deliver with excellence
• Empower, support, and grow our people to reach their full potential

Education:

• Minimum of a Bachelor's degree is required.
• A Master's degree in Procurement, Marketing, or Sales is an advantage.

Languages:

• Fluent English is required.
• Proficiency in other major world languages is an advantage.

What You Can Expect:

• The opportunity to lead strategic procurement initiatives.
• Collaboration with diverse teams across international markets.
• Competitive compensation and performance-based incentives.
• Professional growth through innovative projects and development opportunities.
• The chance to work for a company with nearly 180 years of heritage.
• A dynamic international work environment with great energy.
• An inclusive and supportive company culture.

Interested?
If you feel that you are interested for such a challenge please send us your application through the link. We read applications continuously, and vacancies may be filled sooner than the deadline, so apply as early as possible. We look forward to receiving your application. Application deadline: October 23rd, 2025.

Carlsberg Group: Brewing for a better today and tomorrow
For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law.