Franchise Manager FIN/Baltics

24 hours ago

Copenhagen, Copenhagen, Denmark PepsiCo Full time 120,000 - 180,000 per year

Overview
PepsiCo is the market leader in Zero Sugar CSDs in the Nordics, powered by the success of Pepsi Max/Zero Sugar and strong partnerships with our franchise bottlers.

We're now looking for a dynamic Franchise Manager to lead our commercial beverage agenda across Finland and the Baltics—driving transformational growth, expanding market share, and strengthening the performance

of iconic brands like Pepsi Max, 7UP and Gatorade.

This role carries full P&L accountability and is highly visible across PepsiCo's international beverage organization.

Responsibilities
What You'll Lead

  • Be our beverage strategist.
  • Own the commercial strategy and long-term growth plans for the region.
  • Shape the Annual Operating Plan (AOP) and 3-year Joint Business Plans (JBP), aligning priorities

with bottlers across distribution, pack, price, promotion and marketing execution.

  • Lead key agreements, such as Business Development Agreement (BDA) & Co-Operative Marketing Agreement (COOP), to ensure strategic alignment and deliver sustainable growth.
  • Drive performance and execution.
  • Track commercial performance, market trends and system KPIs—providing clear, concise insights to senior leadership
  • Guide revenue forecasts, ensure strong in-market execution, and steer monthly commercial reviews with bottlers.
  • Build winning bottler partnerships.
  • Develop senior-level relationships, influence sales strategy, and foster a collaborative, high-trust partnership model.
  • Anticipate challenges, unlock opportunities, and drive mutual wins across the system.
  • Champion commercial capability.
  • Identify capability gaps, share best practices, and co-create scalable tools and playbooks.
  • Collaborate with internal capability teams to embed Franchise Fundamentals and elevate bottler commercial excellence.
  • Develop talent and the franchise community.
  • Partner with HR to build future talent at the bottling partners, support franchise training, and contribute to a strong, connected international franchise network.

Qualifications
What You Bring

Experience & mindset:

  • 10+ years of leading-edge FMCG experience in a blue-chip environment
  • Commercially sharp, growth-focused, resilient and naturally collaborative
  • Proven track record driving transformation, innovation and large-scale change
  • Strong cultural awareness and ability to work effectively in a matrixed, international environment

Commercial & strategic capability:

  • Deep commercial, sales and business development experience
  • Strong negotiation skills in complex environments
  • Solid understanding of revenue management, customer/shopper insights and full-mix development
  • Experience with P&L ownership; beverages experience strongly preferred
  • Excellent strategic thinking, analytical skills and financial acumen

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