Sales Director for Digital Asset Integrity Solutions

General information
Location: Denmark, FORCE Technology - Brøndby

Do you want to play a key role in transforming a business unit? As our new Sales Director for DAIS, you will be instrumental in driving the transformation of DAIS with a strong focus on increasing profitability and commercializing new business areas. If you have solid experience in B2B sales, leadership, and the technical industry, this could be your next career step

About DAIS
DAIS (Digital Asset Integrity Solutions) is a dynamic business unit with approximately 50 employees, delivering innovative digital products and services—primarily to the wind industry, but also to nuclear, oil & gas, and space sectors. Our solutions help ensure product quality and operational excellence for our customers.

About The Role And Key Responsibilities
As Sales Director, you will have overall responsibility for the sales of all products and services in DAIS. Your mission is to contribute to the transformation of the business unit with a focus on increased profitability and commercialization of new business areas. You will play a key role in driving sales strategy, pipeline management, and developing an experienced team.

Your Key Responsibilities

• Develop and execute sales strategies for DAIS' product and service portfolio, including proactive sales and maintenance of existing customer relationships
• Ensure that sales processes and pipeline management support DAIS' strategic goals and compliance requirements
• Lead and motivate the sales team, set targets, follow up on KPIs, and ensure competence development
• Participate in the development and launch of new products and services in close collaboration with R&D and management
• Monitor and analyze market trends, competitors, and customer needs to identify new business opportunities
• Prepare sales budgets, forecasts, and report to management

Growth Opportunities
The position offers excellent development opportunities—both strategically and personally—and you will have the chance to set the direction for a department in transformation as well as develop as a leader through our internal program.

You will be based at our headquarters in Brøndby, conveniently located close to the highway, and you will report directly to Esben Gullitz Christensen, Executive Vice President.

Your profile

• Minimum 5 years of B2B experience in sales and leadership, preferably from the technical industry (wind & energy)
• Documented experience in growing business under complex market conditions
• Strong skills in change management, stakeholder management, and contract management
• Fluent in Danish and English, both written and spoken. German is an advantage
• Technical educational background (e.g., mechanical, electrical, or software engineering), possibly supplemented with an MBA or other leadership education.

Additional Information
We can offer a unique workplace with a great diversity of professions and tasks. We work to make the world more sustainable and safer, and as an Approved Technological Service Institute we are a central part of technology development in Denmark.

You will be greeted by more than 1000 enthusiasts who work every day to make the greatest possible benefit to business and society. Everyday life is characterized by busyness, high professionalism, curiosity and humor in an informal atmosphere.

Does this sound like something for you?
If you think this job is for you, send us your application today. We process applications on an ongoing basis and invite candidates for interview along the way. Please note that we only accept electronic applications via our recruitment system.

If you have any questions about the position, please contact Esben Christensen on

We look forward to receiving your application, CV and other relevant attachments.

At FORCE Technology, we are committed to creating an inclusive and diverse environment, and we are actively looking for qualified people candidates regardless of gender, gender identity, sexual orientation, ethnicity, religion, disability or age.

FORCE Technology
FORCE Technology is a technology consultancy and service company which strives to create positive technological change and make the world more sustainable and safer.

Since 1940, we have helped companies through major technological transformations: From rivets to welding. From oil adventures to wind turbines. From analogue to digital. And we still contribute to defining the technological future. With more than 1,000 employees across 20 offices in 6 countries, we are a market leader when it comes to specialist consultancy, testing, inspection and courses. As one of the large GTS institutes in Denmark, we are an important part of the backbone of the Danish innovation system.