Experience Guidelines

Job Description

Is writing content and creating design style guides and guidelines your absolute field of expertise and passion?

Bring your excellent communication, collaboration and mentoring skills into a creative, global working environment and make a tangible difference to the design process and the LEGOLAND experience together with your supportive and cross-functional team of experts

No relocation assistance will be offered for this position.

• Lead the iterative design guidelines agenda deriving from our LEGOLAND foundation framework.
• Mentor and be a natural sparring partner for creatives and cross-functional teams on executional best practices.
• Co-create, document and evolve our executional guidelines with our LEGO Brand Parks & Experiences (LBPX) colleagues and Merlin Entertainments Creatives.
• Design and apply training material to onboard and elevate the style guide user experience.
• Train and support a wide audience of colleagues and collaborators in the use and compliance of our style guides.
• Collaborate with our Brand team and creatives to integrate design governance into workflows.
• Identify and explore smart document structures and act as the natural point of contact for design governance questions.

The LBPX team brings the LEGO brand to life across LEGOLAND attractions including water parks, theme parks, and different accommodation types such as hotels.

Merlin Entertainments is the second largest theme park operator in the world with over 100 million guests annually. Among other attractions, the group owns and operates 11 LEGOLAND Parks, 9 LEGOLAND Hotels and 4 LEGOLAND Water Parks with more than 18 million guests a year.

The LBPX team supports the broader organization with the mission to amaze and engage all LEGOLAND visitors, the key audience being families with children age 2-12.

By being a unique and epic brand experience opportunity, this role supports the broader organization's mission.

• Experience in content writing - in English - and working with brands developing style guides and guidelines.
• A clear understanding of the critical role of brand protection and governance in maintaining brand integrity including the value of consistent, well-executed design.
• Skilled in partnering with internal and external collaborators across diverse cross-functional teams and in developing strong professional networks.
• Excellent communication and presentation skills. Confident and engaging when mentoring, leading training sessions, and interacting with audiences, and collaborators.
• Quality driven, detail focused and well-organized.
• A can-do attitude and proactive approach to problem-solving, focusing on finding effective solutions.
• Some experience working in a creative environment and collaborating with designers would be beneficial.
• Excellent written and spoken English skills
• Able to travel (approximately bi-monthly).

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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.