Customer Journey Manager

2 days ago

Copenhagen, Copenhagen, Denmark Magasin du Nord Full time

Er du klar til at påvirke fremtiden for et ikonisk brand? Hos Magasin søger vi en datadrevet Customer Journey Manager, der kan omsætte data til relevante kunderejser og styrke vores position i markedet.

Som Customer Journey Manager bliver du en central drivkraft i vores marketing-afdeling. Dit overordnede ansvar er at orkestrere og optimere vores kunderejser på tværs af alle touchpoints for at sikre en sammenhængende og værdiskabende kundeoplevelse. Du bliver Product Owner for vores Customer Data Platform (CDP), hvilket betyder, at du er ansvarlig for, hvordan vi aktiverer data til personalisering og målrettet kommunikation. 
Du vil få en bred kontaktflade i organisationen og samarbejde tæt med kommercielle afdelinger for at sikre, at vores datadrevne indsatser er solidt forankret. Du vil have ansvar for et team på 2-4 specialister.

Dine ansvarsområder

I denne rolle kommer du til at arbejde strategisk og eksekverende inden for følgende områder:

  • Orkestrering af kunderejsen: Design og optimering af kunderejser på tværs af digitale og fysiske touchpoints med fokus på kundens livscyklus og loyalitet

  • Product Ownership (CDP): Ansvarlig for roadmap og udnyttelse af vores Customer Data Platform, herunder aktivering af segmenter til marketing automation og governance af samme

  • Stakeholder Management: Sikring af alignment på tværs af marketing, e-commerce og IT for at nedbryde datasiloer og skabe en "single view of the customer"

  • Strategisk sparring: Udarbejdelse af business cases og oplæg i samarbejde med Marketing ledelsen, samt løbende optimering af processer for datadrevet marketing

Om dig

Vi søger en kommerciel og teknisk velfunderet profil med følgende baggrund:

  • Erfaring med CDP/MarTech: Du har solid erfaring med Customer Data Platforms og forstår broen mellem marketing og teknologi

  • Specialist i kunderejser: Du har arbejdet indgående med Customer Journey Mapping og ved, hvordan man omsætter komplekse data til konkrete triggers og personalisering

  • Stærke analytiske evner: Du trives med store datamængder og har evnen til at omsætte indsigter til strategiske initiativer, der flytter bundlinjen

  • Ledelseserfaring: Du er en inspirerende leder, der kan sætte retning for et specialistteam og navigere i en kompleks organisation

  • Relevant uddannelse: Du har en videregående uddannelse inden for marketing, business eller teknologi , eller lignende)

Mig som leder

Som leder er jeg drevet af en dyb nysgerrighed og en stærk ansvarsfølelse – både over for vores resultater og det enkelte menneske i teamet. Jeg har store ambitioner på vores vegne, og jeg brænder for at skabe en kultur præget af inddragelse, tæt samarbejde og gennemsigtig kommunikation. For mig er rejsen mod målet vigtig, og den bliver kun bedre af, at vi har det sjovt undervejs.

Hos os træder du ind i et ambitiøst miljø, hvor du får direkte indflydelse på brandets fremtidige retning. Som en central del af vores marketing afdeling spiller du en nøglerolle i at rykke vores strategi til næste niveau.

Magasin har i mere end 150 år været et hus fyldt med oplevelser. Et sted, hvor kunderne kommer for at blive inspireret, forkælet og overrasket. Nu søger vi en kollega, der vil være med til at skrive næste kapitel - og skabe de oplevelser, som gør Magasin til noget særligt, hver dag. Vi glæder os til at høre fra dig

Med venlig hilsen,
Simon Andersen
Dep. Marketing Director

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