BESAT - Salesforce - Marketing Automation Specialist

4 days ago

Copenhagen, Copenhagen, Denmark IT Talent Management Full time 900,000 - 1,200,000 per year
Experienced marketing automation specialist 

As marketing automation specialist you will head up a new discipline within the digital marketing team. Your responsibilities will be centered on launching and driving a marketing automation program across a global marketing organization.

As a member of group marketing, you will have task within both B2C and B2B. You can expect collaboration with a high number of stakeholders from our two business segments; Gaming and Enterprise.

You must thrive in a team environment and drive your activities and projects. As a person, you are comfortable with cooperation in an international environment. You will report to the digital marketing manager and become part of a team of digital specialists.

Main areas of responsibilities

•    Marketing Automation platform ownership; driving the marketing automation program.

•    Develop and execute on the marketing automation strategy; ensuring marketing automation takes a central role in all things marketing.

•    Supporting the global marketing organization within the business areas of Gaming and Enterprise.

•    Drive marketing automation tasks around product launches and campaigns.

•    Administer data focus and secure a strong a link to website, partner portal and CRM. 

•    Take ownership of transferring user behavior into actionable insights.

•    Close project collaboration with the rest of the digital marketing and commercial excellence teams.

Required qualifications

​​​​​​​
•    A relevant degree plus many years of experience with driving marketing automation.

•    Extensive operational experience with marketing automation platforms; Salesforce Marketing Cloud is a plus, not a must.

•    Deep experience in working with CRM.

•    Proven track record working with data.

•    Strong focus on execution and a team player mentality.

•    Stakeholder management and knowledge sharing abilities

•    Strong communication skills verbally/ in writing in English is a must.

•    Keen interest in everything digital.

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