Web Optimization Specialist

City: Ballerup

State:

Country: Denmark

Business Area: Marketing

Department: Global Brand & Marketing Communication

Employment Type: Full-time

Req ID: 9636

Are you a strategic Web & UX performance specialist who thrives on leveraging data to shape an impactful user journey?

Do you thrive on using digital insights to improve user journeys, optimize navigation, and drive conversions? Then this might be your next great opportunity

We're looking for a strategic and data-driven Web Experience Specialist to take ownership of Ambu's global websites and deliver measurable impact

A role with global impact

As our Web Experience Specialist, you'll be at the heart of Ambu's digital transformation towards more insight-driven, digitally fluent, and customer-centric marketing.

You'll help us take Ambu's public websites to the next level, ensuring they are strategically structured, user-friendly, and conversion-oriented. Based at our headquarters in Ballerup, you'll join the Digital Marketing Team within Global Brand & Marketing Communication, collaborating with colleagues across HQ and international markets.

With an analytical mindset and customer-focused approach, you'll translate performance data into actionable insights—uncovering opportunities, testing improvements, and enhancing navigation and page hierarchy to maximize outcomes. Your work will help shape a clear website vision—one that's intuitive, customer-centric, and designed for measurable impact.

Key responsibilities

• Take end-to-end ownership of Ambu's global websites, ensuring they are strategically structured, user-friendly, and conversion-oriented.
• Monitor, analyze, and continuously improve website performance through data-driven insights, ensuring alignment with brand guidelines, and user needs.
• Leverage analytics, user insights, and behavioral data to understand visitor journeys and identify growth opportunities (using tools such as GA4, Google Search Console, SEMrush, Google Tag Manager, and Hotjar)

• Translate data into actionable projects for UX, CRO, and content performance improvements, including planning and executing A/B tests and iterative experiments.

• Optimize website hierarchy and navigation structure to create user-friendly, business-driven pathways

• Partner with Digital, Brand, and MarCom teams to align UX and performance improvements with strategic priorities and deliver high-performing landing pages

You bring:

• Proven experience in end-to-end ownership of high-quality global websites within a HQ setting, optimizing user experience and conversion rates within defined frameworks

• Strong understanding of customer journeys and strategies for improving performance

• An analytical mindset and a business-oriented, customer-centric approach to website optimization, with the ability to extract, interpret, and make data driven recommendations using tools such as GA4, Search Console, Tag Manager, SEMrush, Hotjar, and A/B split testing tools

• Practical, hands-on experience with CMS platforms (Dynamic Web 9 is a plus)

• A bachelor's or master's degree in marketing or a related field

• A minimum of 5 years of professional experience in website UX

Ambu – a visionary and international workplace where your efforts matter

Ambu is a company that expands rapidly and has ambitious growth targets. We meet these targets through interdisciplinary teamwork between motivated and highly skilled employees. Your contributions and efforts are crucial to our success and by joining us you will get the opportunity to work in an international head office with an informal working environment.

We offer great opportunities for personal development. Furthermore, we offer a wide range of professional, social and financial employee benefits in addition to exciting job challenges and continuous professional and personal development.

When to apply

If this sounds like your next challenge, we'd love to hear from you Please send your application as soon as possible, as we will be inviting candidates for interviews on a rolling basis.

About Ambu

Ambu has been bringing the solutions of the future to life since 1937. Today, millions of patients and healthcare professionals worldwide depend on the efficiency, safety and performance of our single-use endoscopy, anaesthesia, and patient monitoring solutions. We continuously look to the future with a commitment to deliver innovative quality products that have a positive impact on patient care and the work of healthcare professionals. Headquartered near Copenhagen in Denmark, Ambu employs approximately 4,500 people in Europe, North America and the Asia Pacific.

For more information, please visit or follow us on LinkedIn.