Sales Country Manager

5 days ago

Silkeborg, Silkeborg Kommune, Denmark BORG Automotive Group Full time €60,000 - €80,000 per year

Country Manager - DACH Region (Automotive Aftermarket)

Location: Germany or Silkeborg, Denmark
| Travel: ~60-80 days/year

Are you a strategic sales leader with deep insights into the automotive independent aftermarket in Germany, Switzerland, and Austria? BORG Automotive is seeking a Country Manager to drive growth across the DACH region.

As part of a pan-European team, you'll lead market expansion, build strong customer relationships, and optimize brand presence for our four key brands: Elstock, Lucas, TMI, and DRI.

Key Responsibilities

  • Maintain and improve relationships with current customers
  • Grow sales through new business development and customer expansion.
  • Shape and execute market-specific strategies and pricing models.
  • Lead contract negotiations and strengthen key customer relationships.
  • Analyze and act on market trends, pricing, and financial KPIs.
  • Ensure accurate sales forecasting and CRM pipeline management.
  • Collaborate with marketing to tailor campaigns for your region.
  • Participate in shaping the overall commercial strategy for BORG Automotive Reman together with other country managers and the sales director

Your Profile

  • Proven experience in the German independent automotive aftermarket.
  • Strong B2B sales skills in a technical or manufacturing environment.
  • Fluent in German and English.
  • Driven, structured, and eager to make a real impact.

Join a company that values , responsibility, interdependency, competence, transparency, and continuous improvement, with a flat hierarchy and a strong team spirit.

Apply now
or contact Kristian Toft Lønborg ) or Rune Avnsted ) to learn more.

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