BESAT - Salesforce - Marketing Automation Specialist
3 weeks ago
Copenhagen, Danmark
IT Talent Management
Fuldtid
Gratis med e-mail eller Google
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Experienced marketing automation specialist
Main areas of responsibilities
• Marketing Automation platform ownership; driving the marketing automation program.
• Develop and execute on the marketing automation strategy; ensuring marketing automation takes a central role in all things marketing.
• Supporting the global marketing organization within the business areas of Gaming and Enterprise.
• Drive marketing automation tasks around product launches and campaigns.
• Administer data focus and secure a strong a link to website, partner portal and CRM.
• Take ownership of transferring user behavior into actionable insights.
• Close project collaboration with the rest of the digital marketing and commercial excellence teams.
Required qualifications
• A relevant degree plus many years of experience with driving marketing automation.
• Extensive operational experience with marketing automation platforms; Salesforce Marketing Cloud is a plus, not a must.
• Deep experience in working with CRM.
• Proven track record working with data.
• Strong focus on execution and a team player mentality.
• Stakeholder management and knowledge sharing abilities
• Strong communication skills verbally/ in writing in English is a must.
• Keen interest in everything digital.
As marketing automation specialist you will head up a new discipline within the digital marketing team. Your responsibilities will be centered on launching and driving a marketing automation program across a global marketing organization.
As a member of group marketing, you will have task within both B2C and B2B. You can expect collaboration with a high number of stakeholders from our two business segments; Gaming and Enterprise.
Main areas of responsibilities
• Marketing Automation platform ownership; driving the marketing automation program.
• Develop and execute on the marketing automation strategy; ensuring marketing automation takes a central role in all things marketing.
• Supporting the global marketing organization within the business areas of Gaming and Enterprise.
• Drive marketing automation tasks around product launches and campaigns.
• Administer data focus and secure a strong a link to website, partner portal and CRM.
• Take ownership of transferring user behavior into actionable insights.
• Close project collaboration with the rest of the digital marketing and commercial excellence teams.
Required qualifications
• A relevant degree plus many years of experience with driving marketing automation.
• Extensive operational experience with marketing automation platforms; Salesforce Marketing Cloud is a plus, not a must.
• Deep experience in working with CRM.
• Proven track record working with data.
• Strong focus on execution and a team player mentality.
• Stakeholder management and knowledge sharing abilities
• Strong communication skills verbally/ in writing in English is a must.
• Keen interest in everything digital.