Head of Sales | Málaga, Spanien

Head of Sales – Nordic Markets Málaga, Spain | Lead a team of 7 Account Executives Great sales teams need a leader who enjoys the everyday work of making people better. At Billetto, we’re looking for a hands-on Head of Sales to lead seven Account Executives working with event organisers across Denmark, Sweden and Norway. Based at our Málaga office, you’ll take responsibility for the team’s performance, development and motivation—and help create an environment where talented salespeople want to stay and grow. Our preferred start date is 1 March 2027, with flexibility to start earlier or later for the right person. About Billetto Billetto is a ticketing platform and event marketplace helping organisers sell tickets, promote their events and connect with audiences. We work with organisers across music, culture, nightlife, food and many other live experiences. Our mission is simple: get people to go out more. From Málaga, our Nordic commercial teams work closely with colleagues across sales development, marketing, Customer Success and support. Your role Reporting to our Chief Commercial Officer, you’ll lead the daily sales operation for your team across the three Nordic markets. Our Account Executives win new event organisers through proactive outreach, meetings booked by our SDR team and primarily online sales conversations. They understand organisers’ needs, demonstrate Billetto’s value, negotiate agreements and help turn new business into active customers. Your job is to help them do that consistently and successfully. You’ll be close to the action: joining customer meetings, reviewing calls, coaching live opportunities and helping colleagues work through difficult objections and negotiations. You’ll also bring structure to pipeline management, forecasting and performance follow-up. What you’ll take ownership of
• Coaching and development. Run regular 1:1s, call reviews and practical training covering prospecting, discovery, demos, negotiation and closing.
• Team performance. Translate commercial targets into clear priorities and follow up on activity, conversion, pipeline and revenue.
• Motivation and retention. Build trust, recognise progress and create meaningful development opportunities for each team member.
• Pipeline and forecasting. Keep opportunities moving, challenge assumptions and ensure reliable CRM data and clear next steps.
• Hands-on deal support. Join important conversations and help AEs move opportunities forward while developing their independence.
• Hiring and onboarding. Help recruit strong salespeople and give new colleagues a structured path to productivity.
• Cross-team collaboration. Work closely with SDR leadership, marketing and Customer Success to improve meeting quality, customer activation and handovers.
• Continuous improvement. Identify what works across markets and turn it into practical playbooks, training and better ways of selling. You’ll work with HubSpot for CRM and pipeline management, supported by Plecto and Power BI for performance visibility. Our SDR team uses Adversus for outbound calling and meeting booking. What we’re looking for You have a strong B2B sales background and experience leading and developing salespeople. You can demonstrate both your own commercial results and how you have helped others improve. You’ll be a strong fit if you:
• Enjoy being present in the team’s daily work and coaching through real sales situations.
• Combine clear expectations and accountability with empathy, encouragement and constructive feedback.
• Know how to motivate different personalities, develop talent and retain good people.
• Understand proactive new-business sales and can coach the full journey from first conversation to signed agreement.
• Use data to identify where performance can improve—and turn those insights into practical action.
• Bring structure to pipeline management, forecasting and CRM discipline.
• Speak and write fluently in at least one of Swedish, Danish or Norwegian, and communicate confidently in English.
• Can work from our Málaga office. Fluency in two or more Scandinavian languages is a strong advantage. Experience with HubSpot is also a plus. Experience in SaaS, ticketing, marketplaces or the event industry is welcome, but your sales leadership skills and ability to develop people matter most. Why join Billetto? You’ll have direct responsibility for seven AEs, close collaboration with our CCO and the opportunity to shape how the team sells, learns and develops. You’ll join an international workplace with Nordic colleagues and neighbouring commercial teams, selling a product connected to culture, communities and live experiences. If you enjoy seeing people gain confidence, improve their craft and deliver stronger results together, this is an opportunity to make a visible difference. Practical details

Location:
Calle Kandinsky 26, 1st floor, Teatinos-Universidad, 29010 Málaga, Spain Position: Full-time, based at our Málaga office Reporting to: Chief Commercial Officer Team: 7 Account Executives serving Denmark, Sweden and Norway Preferred start: 1 March 2027—earlier or later by agreement Interested? Send your CV and a short introduction to Martin Nørtoft, Chief Commercial Officer, at mn@billetto.com, using “Head of Sales – Málaga” as the subject line. Tell us about a sales team you’ve helped develop, the results you achieved together and how you approach coaching and motivation in everyday work.