Shopper Marketing Specialist

Found in: Talent DK C2 - 2 weeks ago

Copenhagen, Denmark Red Bull Full time

As the Shopper Marketing Specialist, you will develop and coordinate trade marketing activities that will maximize the potential of the Red Bull brand in the trade, collaborating closely with the Head of Trade Marketing. Our mission is ‘To put Red Bull at maximum danger of being sold’ and ensure we always Look Like No1.

This position entails managing the development and implementation of Point of Sales (POS) materials, owning cooler management, and providing planogram recommendations to optimize Red Bull’s space allocation and maximize the Energy Drink category’s sales potential. To manage all the above, the Shopper Marketing Specialist is required to establish an internal network and further improve internal collaboration with all relevant departments (Marketing, Operations and Finance) necessary for efficient workingRESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

- Ensure that the global POS toolkit is used effectively to represent the Red Bull brand in a creative, innovative, and premium way.

- Develop national POS only when international materials are not suitable for the Danish market and a clear commercial benefit is recognized.

- Work closely with the marketing team to ensure 360-degree messaging to the consumer.

- Maximize the full potential of the Red Bull brand in the trade by driving next generation in-store materials & tools.

- Be responsible for planning and tracking the budget regarding POS tools, including potential cost savings/improvements together with Field Sales and Operations.

- Own and manage the cooler stock (replenishment plan) and ordering process in close collaboration with HQ POS team and our Operations team.

- Evaluate of cold availability status in accounts and recommend optimal cooler solutions to KAM and Field Sales teams.

- Track development of the planograms (main shelf) by banner with focus on fair share of space for Red Bull.

- Create and update cooler planograms, based on assortment analyses.

- Create one-pagers with shopper insights based on in-store behavior to drive sales (e.g., cold cans, 2nd placements, multi-buy pricing etc.)

- Deliver and present the insights to a bigger group via meetings, teams’ sessions, and phone calls.

Red Bull is more than an energy drink. Red Bull is a lifestyle. We are authentic, determined, passionate and creative. We don't take ourselves too seriously, but we are still fully professional in everything we do. You'll be part of a young, dynamic, and growing family. Red Bull is one of the fastest growing FMCG companies globally and locally. Our goal here in the DK is to accelerate this growth even further in the coming years - and we need you on the team

- Denmark's best workplace where we offer you a great energetic environment where you will join a young, talented, and ambitious team in a great location in Copenhagen K.

- Red Bull gives you the opportunity to spread your wings and grow to the maximum on a personal and professional level.

- This role includes a market-based salary, bonus, great benefits and as many great Red Bull events and fantastic social activities as you could wish for.

1-2 of years’ experience (preferably in FMCG sector) within Sales or Marketing. Able to work independently and on several tasks & projects in parallel towards deadlines. Good understanding of the Danish trade and consumer. Strong analytical ability, to interpret data, collate relevant information and present in a convincing manner. Generates innovative and creative ideas, fresh perspectives and solutions that add value. Fast learner. Strong Excel and PowerPoint capabilities required. Experienced in working with Nielsen is a plus. Great communication skills both written and verbal. University Degree (Business, Marketing or similar) Fluent in written and spoken English.

Shopper Marketing Specialist

Red Bull

Giving wiiings to people and ideas since 1987

In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

Meaning

Find your meaning and use your strengths to achieve it

The bigger reason why you work. To contribute and add value to something or someone.

Freedom & Responsibility

Take real responsibility for yourself and your work.

To have the freedom to work on something the way you want to.

Mastery

Love life, love work, love to challenge yourself

Turn your talents into strengths to become excellent at what you do.

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