Head of Marketing
2 weeks ago
Do you have the skills and experience to create a strong brand presence and product portfolio for a super-premium brand and are willing to do what it takes? Arla Unika is growing fast, and this is your chance to join us and help the brand reach new levels of success.
We are looking for a new Head of Marketing & Innovation to be part of our Nordic team that is in charge of Arla's premium product range. You will lead a team of brand and content experts and report to Director, Head of Arla Unika.
How will you make an impact
As the Head of Marketing & Innovation, you will create and implement the marketing and communications plan that aligns with the Arla Unika’s strategy. You and your colleagues will raise awareness and improve Arla's image through excellent communication and active media and stakeholder relations across all channels.
You will be responsible for executing Arla Unika’s innovation strategy across our brands: Unika X and Unika. You will develop a pipeline of innovative products and lead the development projects together with experts from NPD, dairies and product management.
You will also help expand a popular and high-end brand among chefs and consumers in a varied market context. In essence you will be responsible for:
Developing and deliver the yearly Arla Unika marketing, innovation and comms plans Drive pipeline development across brands Lead execution of NPD projects in cross-functional teams with experts from Arla Manage Arla Unika’s product portfolio across markets and brands Manage the marketing budget to ensure optimal ROI Develop effective communication assets in line with Arla Unika strategy Lead, develop and execute digital communication and storytelling for Arla Unika Identify and develop relations to key influencers, journalists and stakeholders Lead and manage Arla Unika’s media relations and external communication to build the Arla Unika brand and lift Arla’s reputation Manage sponsorships and collaborations together with the sales teams Work with local communications teams to ensure alignment and premium execution of strategy Secure strategic alignment across key stakeholders in all markets (communication, categories, all sales channels, etc.)What will make you successful
You have 5-10 years of experience within marketing, innovation and communication with premium brands. You have worked in foodservice and/or retail, done/overseen editorial work in owned and earned channels, and sponsored collaborations for brand building. You are business-minded and visionary with a history of positive impact.
Further:
You are driven to get things done and like to have many irons in the fire simultaneously You are creative and visionary with a passion for brand building You have strong project management skills and can lead and coach team members to execute projects, e.g. innovations Your strong influencing skills enable you to engage efficiently with stakeholders at all levels and across a global matrix organization You think strategically, creatively, and structurally Speak and write English and either Danish or Swedish fluently Preferable, you have had people manager experience already, but this is not a requirementOn a personal level, you are passionate about gastronomy and dairy products. An existing strong network or platform within the gastronomic world will be beneficial for you, but is not a requirement.
What do we offer?
This role offers you the opportunity to be in charge of the brand and innovation agenda in one of Scandinavia’s most intriguing premium food brands. You will join a fantastic team of passionate food and dairy enthusiasts in a global setting where you can collaborate with some of the top experts in our field. We support career growth and internal advancement. Our upbeat and cooperative culture will help you excel. And you’ll work for a market leader who makes healthy popular brands in a way that benefits our customers, the farmers who own us and the entire planet.
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