Global Marketing Manager LEGO® NINJAGO®

2 months ago

Billund, Denmark The LEGO Group Full time

Job Description

Are you excited to develop new IP experiences and go to market strategies to bring joy and aid kids to build up their confidence all around the world? Then join us for this outstanding opportunity in Billund, Denmark.  

Being a Marketing Manager for LEGO® NINJAGO® means being more than just a marketeer – it means being a total business owner and a brave Ninja Enroll in a Global marketing role to drive the LEGO® NINJAGO® IP agenda from strategy development to implementation in local markets  

Core Responsibilities  

  • Build positive relationships and collaborate cross functionally with various partners across the LEGO eco-system to build compelling product extensions and engaging consumer activations from planning to actual execution. 

  • Participate in setting the assortment strategy and develop a profitable and productive product portfolio by working closer with the design team and portfolio management. 

  • Develop best-in-class selling in material and partner with the regional teams to secure strong selling in with retailers and markets. 

  • Monitor and analyze the performance of the franchise against industry and competitors and follow up on performance in markets. 

  • Support the team in campaign development by working closely with our internal Agency team to develop best in class campaign toolboxes. 

  • Ultimately participate in informing the overall vision and long-term strategic direction in partnership with the Head of Product and the Marketing Lead. 

Play your part in our team succeeding  

The Global Product & Marketing department develops and manages the global portfolio of concepts and products – short, medium, and long term - and are responsible for developing a portfolio which can deliver to the consumer sales and profitability objectives of the LEGO Group.  

For this role we need someone who is dedicated and who can contribute to the vision and strategy behind the brand by developing marketing plans and driving innovation. You will be part of a team of 3 passionate Ninja marketeers and will report to the Head of Product leading the team. 

Do you have what it takes?  

  • Marketing and/or brand experience within an international environment where you have developed capabilities within product development, campaign and communication development. Marketing/product experience from the content and entertainment industry or similarly related is a plus.     

  • Passionate about understanding consumers and creating meaningful product and brand experiences for kids. 

  • A Team-player by heart who is great at building relationships and making an impact across various regions and cultures. 

  • Commercially driven with strong analytical skills and the ability to translate numbers into action 

  • Curiosity and inquisitive thinking 

Build your career brick by brick at the LEGO Group.

“ It’s not the size of the Ninja in a fight, but the size of the fight inside the Ninja.”

#LI-EH1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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