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Performance Intelligence Consultant
2 months ago
Sep 4, 2024
Do you have a knack for uncovering game-changing insights from complex data? Can you transform numbers into compelling stories that drive customer behavior for global brands? If so, seize this opportunity to make a significant impact as a Performance Intelligence Consultant at VML MAP
What will your day look like?
As Performance Intelligence Consultant, you'll be at the forefront of data-driven decision-making and play a vital role in understanding client priorities and objectives. With a foundational understanding of user experience and a strong grasp of data and analytical approaches, you’ll be the bridge between data and strategy. Your daily activities will include conducting detailed data analysis to identify performance trends, designing and executing A/B tests and analyzing the results to provide optimization recommendations. You’ll also be preparing and presenting performance reports, and your strong communication skills and storytelling abilities will ensure that actionable insights are delivered in an easily understood format, and in a way that motivates and provides a clear direction for various teams.
More specifically, your tasks include:
- Conduct detailed data analysis to identify performance trends and insights.
- Prepare and present performance reports and translate the insights to client service and other internal teams, with a focus on content, audience, and channels.
- Assist in the creation and execution of performance experiments.
- Maintain and update performance dashboards and analytics tools.
- Collaborate with various teams to ensure data-driven decision-making.
- Design and execute A/B tests to identify the most effective strategies and tactics.
- Analyze the results of A/B tests and other experiments to provide optimization recommendations.
- Approach all task with curiosity and open-mindedness, constantly striving to uncover further insights from the available data.
Who are you going to work with?
You'll join our growing Insights and Intelligence team, reporting to the Performance Intelligence Lead. You'll work closely with various teams, especially data and analytics specialists, and be the bridge between client and technical teams.
What do you bring to the table?
We're looking for curious minds with a strategic outlook and a passion for data. You're not just comfortable with numbers; you're adept at translating them into narratives that resonate with both technical and non-technical audiences, and you have a strong curiosity to discover the ‘why’ behind the data. Additionally, you are very collaboratively oriented, and you love working with cross-functional teams. Your expertise in detailed analysis and optimization will be instrumental in driving improvements and delivering actionable insights that enhance our daily tasks for clients.
In addition, you have:
- Basic understanding of user experience principles.
- Experience working with performance data within marketing.
- Strong analytical skills and familiarity with data analysis tools.
- Proficiency in Microsoft Excel, including advanced functions and data manipulation.
- Knowledge of data visualization tools and SQL (e.g., Tableau, Power BI).
- Effective communication and strong storytelling skills.
- Strategic mindset with the ability to connect data insights to business objectives.
- Ability to work collaboratively in a team environment with an open mind.
- Understanding of A/B testing methodologies and tools.
- Previous experience in performance analysis or a similar role.
- Experience in managing and analyzing large datasets and translating data into actionable insights.
A leader in personalized customer experiences
VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.
A global network
We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.
#LI-EMEA.
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
For more information, please visit our website, and follow us on our social channels via Instagram and LinkedIn.
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