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Digital Marketing Officer
3 months ago
Job Description
Description
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This role will play a critical part to enhance and optimize the e-commerce capabilities of the organization, this position aims to leverage extensive expertise across various e-commerce domains. By referencing the national association partners (NAPs) and engaging fundraising markets beyond the FinHub and HQ blueprint, the role is designed to benefit not only blueprint markets from e-commerce and payment expertise but also those markets typically not supported directly by HQ.The objective is to ensure that the UNHCR market's online presence is not just efficient and secure, but also user-friendly, while adopting and staying ahead in e-commerce trends and revenue strategies. This includes a focus on optimizing, securing, and implementing the best e-commerce strategies by engaging with a wider range of markets, thus broadening our approach to include optimization and security measures all fundraising markets. Through this comprehensive approach, the position aims to significantly contribute to the organization's broader fundraising and market engagement efforts, ensuring a robust, secure, and forward-thinking online presence.
Duties:
Under the overall supervision of Senior Digital Strategy and Planning Officer, the Digital Marketing Officer (E-Commerce Strategy) will be responsible for following:
Commerce Consulting:
Work with cross-functional teams on HQ, regional and local level to develop and implement effective e-commerce strategies for UNHCR fundraising markets.Trend Analysis:
Conduct regular industry and market trend analysis to identify emerging e-commerce opportunities and threats.Provide insights and recommendations to the leadership team for strategic decision-making.User Experience (UX) Optimization:
Design and implement user-friendly interfaces for the organization's e-commerce platforms.Continuously assess and optimize the online customer journey to enhance user satisfaction and engagement.Localized User Experience:
Develop strategies for redirecting users to region-specific pages and languages to cater to a global audience.Ensure cultural and regional relevancy in e-commerce offerings, payments and security measures adjusted to the country compliance, legal and risk related needs.Conversion Rate Optimization:
Implement strategies to improve website performance, focusing on driving conversion, increasing the acquisition of regular donors and enhancing the customer experience.Analyze website traffic and customer behavior to identify areas for improvement.A/B Testing for Landing Pages:
Provide tools and strategies for effective A/B testing of landing pages.Facilitate peer-to-peer (P2P) skill sharing and support market teams in testing initiatives.Security Best Practices:
Audit and promote the implementation of robust security measures for the organization's e-commerce platforms.Stay updated with the latest security trends and ensure compliance with relevant laws and regulations. Build capacity among teams to ensure the joint responsibility for platforms and donors security.Diverse Revenue Strategies:
Explore and develop diverse revenue streams including social commerce, employee giving, and subscription models.Evaluate the effectiveness of these strategies and adjust as needed to maximize revenue potential.Accountability:
Deliver of workplan as agreed with the supervisor.Organize and deliver training worldwide to a variety of users with various maturity and expertise level, develop a scalable training plan.Review, make recommendations, implement, test, and roll out new features and functionalitiesAnalyzing, generating, and presenting regular work-related reports.Develop and provide regular verbal and written reports on key outbound marketing KPI's.Keep abreast of E-commerce innovations and identify opportunities for UNHCRProject management, day-to-day supervision, and oversight of suppliers, agencies, and consultants to manage workload and projects.Qualifications and Experience:
Education:
Bachelor's or advanced degree in marketing, advertising, computer science, mass communications, or related fields of study are required.Work Experience:
Minimum of 6 years (5 years for master's degree holder) of relevant working experience.Proven experience in e-commerce strategy and consulting.Strong understanding of UX design, conversion rate optimization, and A/B testing.Knowledge of payments security, data protection and security best practices.Ability to analyze industry and market trends and adapt strategies accordingly.Excellent communication, collaboration, and project management skills.Experience as a technical trainer and presentation skills.Proven knowledge of modern training techniques and tools in technical subjects.Experience providing technical support to multiple stakeholders worldwide via ticketing platforms.Experience working in or for large global decentralized organizations with multiple stakeholders, diverse cultures and levels of digital marketing maturitySource: –E-Commerce-Strategy-_JR2436421
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