Digital Marketing Strategist
4 weeks ago
Job Overview
We are seeking a highly skilled Digital Marketing Strategist to lead our digital marketing efforts and drive business growth. As a Senior Media Specialist - Digital Channel Lead, you will be responsible for developing and executing strategic plans to optimize our digital marketing channels, ensuring seamless campaign execution and maximum ROI.
Key Responsibilities
- Develop and execute strategic plans to optimize digital marketing channels, including paid search, social media, and programmatic advertising.
- Lead the tactical management of digital marketing campaigns, ensuring flawless execution and continuous optimization.
- Conduct in-depth analysis of digital marketing performance, identifying opportunities for improvement and developing data-driven recommendations.
- Collaborate with cross-functional teams to integrate digital marketing strategies with overall business objectives.
- Stay up-to-date with emerging trends and best practices in digital marketing, applying this knowledge to drive business growth and success.
Requirements
- 3+ years of experience in digital marketing, with a focus on SEM (paid search) and other key marketing channels.
- Hands-on experience with digital marketing analytics platforms, including Google Analytics.
- Ability to analyze and interpret complex data, using insights to drive continuous optimization and achieve better outcomes.
- Strong communication and presentation skills, with the ability to craft and apply effective testing tactics to discover innovative solutions.
- Experience with data visualization tools, such as Looker Studio, and ability to present insights engagingly and understandably.
What We Offer
- A dynamic and collaborative work environment, with opportunities for growth and development.
- A competitive salary and benefits package, including 30 days paid leave and flexible public holidays.
- A diverse and inclusive workplace, with a high focus on inclusion and belonging.
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