Senior Manager, Membership Lifecycle

2 months ago

Copenhagen, Copenhagen, Denmark The LEGO Group Full time

Senior Manager, Membership Lifecycle & Segmentation

  • Location
  • Billund, Denmark
  • Copenhagen, Denmark
  • Job ID
  • Category Sales, Marketing & Product Management

Job Description

Are you ready to revolutionize Membership with best-in-class segmentation and lifecycle strategies? This is your chance to make a significant impact and drive excellence. Get ready to take the leap and be a part of something extraordinary

Join us for an exciting career as "Senior Manager, Membership Lifecycle & Segmentation" as part of the newly established Membership & Personalisation team within Market & Channels Global Marketing.

Please note the work location is either Copenhagen or Billund, Denmark and no relocation assistance is offered for this role.

Core Responsibilities

  • Lead and develop LEGO Membership segmentation models, by analyzing member's 1st party data to identify new segments, member phases and lifecycles, based on observed member behaviour.
  • Lead the cross-functional creation of a common membership segmentation approach and framework, in close partnership with PMD (Product Marketing Development) LEGO Retail, and Global Insights.
  • Deliver segmentation & lifecycle solutions to campaign teams, and provide actionable recommendations that help increase the relevancy and commercial impact of a campaign, in collaboration with the CRM Proposition team, the CRM Hub and the Membership Acquisition & Market Activation team
  • Conduct regular segment & lifecycle movement analyses, to uncover new insights on member behaviour and new use case opportunities, in close partnership with the CRM Proposition team and CRM Hub
  • Optimize and refine existing segmentation models, improving methodologies and using new sources of 1st party data
  • Lead the definition and creation of LEGO Member Lifetime Value to help effectively drive commercial decisions short & mid term, ultimately improving the long-term value of a member. Drive adaptation and usage of this metric across the business, in close collaboration with Data Science, Global Insights and PMD (Product Marketing Development).
  • Lead the creation of data-driven Member Lifecycle phases, to inform acquisition strategies, improve Member Lifetime value and reduce churn, in close collaboration with the CRM Hub, the CRM Proposition team, and Membership Acquisition & Market Activation team
  • Help driving an agile way-of-working model, ensuring quality, flexibility and speed in how business questions are tackled

Play your part in our team succeeding

M&C Marketing aims to build and deploy capabilities essential for us to win in corporate plan 2026 and ensure alignment and execution of marketing excellence globally.

This position will collaborate closely with key cross functional teams across M&C (Markets & Channels), PMD (Product Marketing Department), DCE (Digital Consumer Engagement) and Digital, helping us leverage data to achieve our membership and personalization goals effectively and efficiently.

You will report directly to the Senior Director Performance, Development & Decisioning.

Do you have what it takes?

  • Relevant educational background within analytics, computer science, mathemat, Data Science, Big Data or other related field
  • Senior experience working in a segmentation and analytics environment (with experience in SQL based databases, advanced Microsoft Excel, R and/or Python, Adobe Analytics or similar, Tableau or PowerBI)
  • Experience in SQL and Excel is a must
  • Strong structured problem solving & communication capabilities
  • Demonstrated success in driving commercial and/or strategic value through the creation of segmentation and lifecycle solutions
  • Excels at communicating with senior stakeholders (written & oral); able to convey clear, concise and actionable recommendations based on results
  • Experience leading cross-functional teams
  • Working knowledge of personalization and loyalty programs
  • An enthusiastic, positive approach and determination to overcome obstacles; can do attitude, results orientation with a focus on quality, efficiency and operational excellence
  • Open, collaborative communication style, with experience working across cultures and time zones to build connected, sustainable relationships regardless of organizational structure

#LI-SG2

#LI-Hybrid

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.


  • Senior Manager, Membership Lifecycle and Segmentation

    1 week ago

    Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Job DescriptionWe are seeking a highly skilled Senior Manager to lead our Membership Lifecycle and Segmentation efforts. This is a unique opportunity to drive excellence and make a significant impact on our Membership strategy.As a key member of our Market & Channels Global Marketing team, you will be responsible for developing and implementing segmentation...

  • Senior Manager, Membership Proposition and Offer

    1 week ago

    Copenhagen, Copenhagen, Denmark the LEGO Group Full time

    About the RoleWe are seeking a highly experienced Senior Manager to lead the development and implementation of a comprehensive membership offering framework for the LEGO Group. This role will be responsible for designing, developing, and executing a best-in-class membership proposition that delivers exciting benefits, experiences, and rewards seamlessly...

  • Senior Manager, Membership Proposition and Offer

    7 days ago

    Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Job DescriptionAbout the RoleWe are seeking a highly skilled Senior Manager, Membership Proposition and Offer to join our team at The LEGO Group. As a key member of our Membership & Personalisation team, you will be responsible for designing, developing, and implementing a comprehensive membership offering framework that delivers exceptional benefits,...

  • Senior Manager Membership Localization

    7 days ago

    Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Job DescriptionAre you interested in driving the localization of The LEGO Group's Membership Program in a dynamic global role?Step into an exciting career as Senior Manager, Membership Localization with our newly established Membership & Personalisation team in Market & Channels Global Marketing.You will play a crucial role in transforming Membership across...

  • Senior Manager, Kids Engagement and Membership Experience

    6 days ago

    Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Job DescriptionJob SummaryWe are seeking a highly skilled Senior Manager to lead our Kids Engagement and Membership Experience team. As a key member of our organization, you will be responsible for defining and implementing a best-in-class membership experience for kids, aligning with our company's overall strategy.Key ResponsibilitiesPartner with...

  • Medical Devices Lifecycle Management Director

    18 hours ago

    Copenhagen, Copenhagen, Denmark Internetwork Expert Full time

    Transform Lives with Innovative Healthcare SolutionsWe are seeking an experienced Associate Director Medical Devices Lifecycle Management to join our Regulatory team at Norgine. As a key member of our team, you will be responsible for the strategic lifecycle management of our Medical Devices post CE approval and the operational execution management with our...

  • **Membership Forecasting Manager**, **Commercial Performance Leader**, **Business Development Strategist**, **Financial Planning Expert**, **Data-Driven Decision Maker**, **Risk Management Specialist**, **Commercial Planning Director**, **Performance Management Leader**

    1 week ago

    Copenhagen, Copenhagen, Denmark the LEGO Group Full time

    About the RoleWe are seeking a highly skilled and experienced **Membership Forecasting Manager** to join our team at the LEGO Group. As a key member of our Membership & Personalisation team, you will play a critical role in leading the target setting process and ensuring the effective, efficient, and profitable achievement of our goals.Key...

  • Senior Commercial Performance Manager

    7 days ago

    Copenhagen, Copenhagen, Denmark The LEGO Group Full time

    Job SummaryWe are seeking a highly skilled Senior Commercial Performance Manager to lead our Membership & Personalisation team in a dynamic global role where innovation meets impact.Key ResponsibilitiesCommercial Planning: Develop and drive adoption of commercial planning frameworks, ensuring alignment with LEGO Group's OKR and LEGO Retail's planning...

  • Senior IT Project Manager

    1 week ago

    Copenhagen, Copenhagen, Denmark Novo Nordisk Full time

    About the RoleWe are seeking a highly skilled Senior IT Project Manager to lead the execution of key technology initiatives within our organization. As a key member of our team, you will be responsible for overseeing the planning, execution, and delivery of strategic IT projects.Key ResponsibilitiesProject Planning and Execution: Develop and maintain...

  • Senior Site Manager

    1 week ago

    Copenhagen, Copenhagen, Denmark Time2play Full time

    About the RoleWe are seeking a highly skilled and experienced Senior Site Manager to join our team at Time2Play. As a key member of our digital marketing team, you will be responsible for executing and supporting our growth strategy.Key ResponsibilitiesSEO Strategy: Develop and implement on-page and off-page SEO strategies to drive organic traffic and...

  • Community Manager

    1 month ago

    Copenhagen, Copenhagen, Denmark Pwn Copenhagen Full time

    Community Manager Date: ASAP or of 01/09/2024About Us: PWN Copenhagen is a dynamic network dedicated to fostering professional development and creating a vibrant community. We are looking for a dedicated and organized Community Manager to join our team. This voluntary position is crucial for maintaining and enhancing our member engagement and...

  • Senior Product Manager

    1 week ago

    Copenhagen, Copenhagen, Denmark GlobalConnect AS Full time

    About the RoleAs a Senior Product Manager at GlobalConnect A/S, you will play a pivotal role in shaping our product portfolio from ideation to launch. You will be the driving force behind product development, ensuring our products meet customer needs and stay ahead in the market.Key ResponsibilitiesDevelop and execute product strategies and roadmaps in...

  • Senior Value Consultant

    1 week ago

    Copenhagen, Copenhagen, Denmark Celonis SE Full time

    About the RoleCelonis SE is seeking a highly skilled Senior Value Consultant to join our Nordics Value Engineering function in Copenhagen. As a trusted advisor, you will help our customers achieve their strategic goals and realize significant value using our Process Intelligence platform.Key ResponsibilitiesTranslate customers' objectives into value...

  • Senior Value Engineer

    18 hours ago

    Copenhagen, Copenhagen, Denmark Celonis Full time

    About the RoleWe're seeking a highly skilled Senior Value Engineer to join our Nordics Value Engineering function in Copenhagen. As a trusted advisor, you'll help our customers achieve their strategic goals and realise significant value using the Celonis Execution Management System.Key ResponsibilitiesTranslate customers' objectives into value assessments or...

  • Senior Product Manager, Enterprise Data Solutions

    1 week ago

    Copenhagen, Copenhagen, Denmark Unity Technologies ApS Full time

    About the RoleWe are seeking an experienced and dynamic Senior Product Manager to lead and oversee the development and management of our enterprise data products at Unity Technologies ApS. This role will focus on driving the strategy, execution, and delivery of data analytics solutions that empower our internal teams with actionable insights.Key...

  • Senior Value Engineer

    1 week ago

    Copenhagen, Copenhagen, Denmark Celonis SE Full time

    About the RoleCelonis SE is seeking a highly skilled Senior Value Engineer to join our Nordics Value Engineering function in Copenhagen. As a trusted advisor, you will help our customers achieve their strategic goals and realize significant value using our Process Intelligence platform.Key ResponsibilitiesTranslate customers' objectives into value...

  • Senior Software Development Manager

    2 days ago

    Copenhagen, Copenhagen, Denmark Dalux Full time

    About the RoleWe are seeking a highly skilled and experienced Senior Software Development Manager to join our team at Dalux. As a key member of our product development team, you will play a central role in driving our continued success and growth.Key ResponsibilitiesLead and manage a team of software developers, providing guidance and direction to ensure the...

  • Event Experience Manager

    1 week ago

    Copenhagen, Copenhagen, Denmark Soho House & Co Full time

    About the Role:Soho House & Co is seeking a highly skilled and creative Event Experience Manager to join our team. As a key member of our Membership & Communications department, you will be responsible for creating unforgettable experiences for our members.Key Responsibilities:Develop and execute innovative event concepts that align with our brand's creative...

  • Senior Web Engineering Lead

    5 days ago

    Copenhagen, Copenhagen, Denmark Canonical Group Ltd Full time

    About the Role:As a Senior Web Engineering Lead at Canonical Group Ltd, you will be responsible for leading a team of web engineers to deliver high-quality software solutions. Your primary focus will be on ensuring the growth and development of your team members, while also driving technical delivery and influencing the company culture.Key...

  • Influencer Marketing Manager

    1 month ago

    Copenhagen, Copenhagen, Denmark Worthmore Full time

    Dear Future Team MemberWe're Worthmore, and we're on a mission to prove that influencer marketing can be a powerful force for good. We're looking for our first Influencer Marketing Manager to help us create a whole new category: the impact influencer.Who we are:Worthmore is a small but passionate team with ambitious goals. Our journey began with a simple...