Senior Manager, Membership Proposition and Offer

Job Description
Are you interested in helping to transform Membership for the LEGO Group, creating a best-in-class membership offer for new and existing members of LEGO Insiders?
Join us for an exciting career as "Senior Manager, Membership Proposition & Offer" as part of the newly established Membership & Personalisation team within Market & Channels Global Marketing.

Please note the work location is either Copenhagen or Billund, Denmark and no relocation assistance is offered for this role.

Core Responsibilities
In this role you will design, develop and implement a complete membership offering framework as part of an elevated proposition to deliver exciting benefits, experiences and rewards seamlessly across channels and touchpoints

1. Spearhead the cross-functional creation of an integrated, customer-focused value proposition for grown-ups, driving membership growth and significant commercial impact.
2. Develop an integrated, customer-centric value-exchange that offers compelling reasons for grown-ups to join and stay, leading to high commercial returns.
3. Lead the cross-functional development of the LEGO Group Membership benefits and rewards framework in partnership with PMD, including membership design principles, commerciality and ROI.
4. Partner with the Membership Expansion team to define, develop and operate membership models, including type tiers and revenue opportunities.
5. Lead the definition, development and implementation of benefits and rewards roadmap for best-in-class membership offering for our grown-up audience.
6. Define, develop and implement guidelines for mandatory and optional benefits across markets and channels (e.g. LEGO owned stores, LEGO licensed stores, 3rd party retailers, etc.)
7. Lead the approach to capture and use membership feedback and satisfaction, to help improve and optimise the membership offering.
8. Partner with the Segmentation & Lifecycle and Membership Performance teams to use data-driven insights into the design and improvement of existing benefits & rewards and offerings.
9. Collaborate with Product Service Design team to design benefits, rewards and experience offerings aligned with the membership service blueprint.
10. Partner with Senior Manager, Membership Activation & Retention, to ensure relevant benefits, rewards and experience offerings are available across the key moments in membership journeys.
11. Collaborate with Membership Program Operations & Development team to bring member offerings to life.

Play your part in our team succeeding
M&C Marketing aims to build and deploy capabilities essential for us to win in corporate plan 2026 and ensure alignment and execution of marketing excellence globally.

You will report directly to the Director of Membership Acquisition & Market Activation.

Do you have what it takes?

1. 5+ years senior experience of leading best in class membership propositions and offerings in an omni-channel context, delivering customer value and strong commercial results.
2. Consistent record of transforming membership offerings, to become fully integrated part of the brand offering.
3. Expertise within different membership types (subscription, tiering, freemium), applied in a combined digital and physical context.
4. Experience with leading cases for future benefits & rewards, incl. consumer testing, business rationale, investments and impact.
5. Experience with navigating and building support among diverse group of collaborators in global company, incl. experience with how to work with product and tech teams.
6. Strong structured problem solving & communication capabilities.
7. Excels at communicating with senior collaborators (written & oral); able to convey simple recommendations based on solid foundation.
8. Experience working in a global multi-cultural manufacturing company with a complex channel mix (D2C and B2B).

You are a positive, proactive individual with a strong ability to work both independently and as part of a team. You set clear directions and possess a natural drive for success. You excel in partner management and have a talent for effectively influencing customers.

What's in it for you?

Here is what you can expect:

1. Family Care Leave - We offer enhanced paid leave options for those important times.
2. Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
3. Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
4. Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
5. Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
6. Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Join the LEGO team today.

Location: Copenhagen, Denmark

Job ID: 0000017282

Category: Sales, Marketing & Product Management