Global Measurement Manager Copenhagen, Denmark
2 weeks ago
Position at GroupM
Are you our new Global Measurement Manager? Are you excited about managing a team of data scientists delivering incrementality studies & attribution modelling for a global client? Do you have experience in managing global client relationships? If so, then you want to look at this.
Our new Global Measurement Manager will manage a team of four data scientists & one project manager. Your role oversees a global client relationship developing, defining, and deploying a global measurement framework covering incrementality tests and attribution modeling. You should estimate the role to cover a minimum of 50% of your time. Your team works closely with our Econometric Modeling team joining all three measurement techniques into one holistic marketing performance evaluation.
This is the job- Client management: You are in weekly contact with the global client securing client updates on progress and results. You are also involved with local clients in markets introducing test scope of work and supporting your team when presenting results back.
- Team management: You manage the team of 4 data scientists and one project manager. This job covers team management only, not HR.
- Delivery: Develop, Define & Deploy:
Develop: With your team, your role is to secure the test framework is updated & aligned with changes in the market as new buying platforms arrive, data metrics change, and client performance KPI's develop.
Define: You define a yearly incrementality test and attribution modeling implementation plan by market. Once approved by the client, your job is to secure team allocation for fast & efficient deployment.
Deploy: Your team works with local GroupM specialist teams in markets setting up incrementality tests and attribution modeling execution. You report progress to the client and adjust plans and resources whenever needed.
This is you- Senior project management experience of 4-5 years.
- Experience with Incrementality, Attribution, and Econometric Modelling is a requirement. If you have a data scientist, digital planner, or digital buyer background, it is an advantage. However, you will need to demonstrate a good understanding of digital measurement metrics and implications for performance evaluations.
- Experience in managing teams. The role requires team project management only, not HR management.
- Experience from Media Agency, Digital Performance Agency, or Research agency is an advantage but not a requirement.
- You feel comfortable working in a dynamic global environment with frequent need for change and adaptation.
- You are fluent in English, and preferably Danish too.
GroupM's Data & Tech team has more than 20 years of experience working with Marketing Effectiveness, Customer & Market Insights, Econometric Modelling, Incrementality tests, Attribution Modeling, Digital Transformation, Marketing Technology, Omnichannel Marketing & BI solutions.
Furthermore, we are part of the world's leading media investment group GroupM, situated in the newly renovated inspirational offices in the old Philips light bulb factory at Copenhagen S (Holmbladsgade 133, 2300). We are a group of people who are enthusiastic about our field and very nerdy when we discuss which data modelling approach is best on a given project or participate in a data science hackathon.
ApplyApply here before August 5, 2024. In case of any questions, you are welcome to contact Carsten Lind, Global Account: e-mail, mobile: +45 4015 1104.
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