Global Measurement Manager Copenhagen

2 weeks ago


Copenhagen, Copenhagen, Denmark GroupM Danmark Full time

Job Overview

A senior role in GroupM Danmark is available for a talented professional to manage a team of data scientists delivering incrementality studies & attribution modelling.

The successful candidate will oversee a global client relationship developing, defining, and deploying a global measurement framework covering incrementality tests and attribution modeling. This includes managing a team of four data scientists & one project manager working closely with our Econometric Modeling team.

Key Responsibilities
  • Client management: You are in weekly contact with the global client securing client updates on progress and results. You also involve local clients in markets introducing test scope of work and supporting your team when presenting results back.
  • Team management: You manage the team of 4 data scientists and one project manager. This job covers team management only, not HR.
  • Delivery: Develop, Define & Deploy:

Develop: With your team, your role is to secure the test framework is updated & aligned with changes in the market as new buying platforms arrive, data metrics change, and client performance KPI's develop.

Define: You define a yearly incrementality test and attribution modeling implementation plan by market. Once approved by the client, your job is to secure team allocation for fast & efficient deployment.

Deploy: Your team works with local GroupM specialist teams in markets setting up incrementality tests and attribution modeling execution. You report progress to the client and adjust plans and resources whenever needed.

Requirements
  • Senior project management experience of 4-5 years.
  • Experience with Incrementality, Attribution, and Econometric Modelling is a requirement. If you have a data scientist, digital planner, or digital buyer background, it is an advantage. However, you will need to demonstrate a good understanding of digital measurement metrics and implications for performance evaluations.
  • Experience in managing teams. The role requires team project management only, not HR management.
  • Experience from Media Agency, Digital Performance Agency, or Research agency is an advantage but not a requirement.
  • You feel comfortable working in a dynamic global environment with frequent need for change and adaptation.
  • You are fluent in English, and preferably Danish too.


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