Director of Marketing

Director of Marketing: Klar's Chess Grandmaster

Are you ready to checkmate the competition and lead Klar to market dominance? We're on the lookout for a Director of Marketing—our chess grandmaster—who can strategically navigate the board and orchestrate every move to enhance customer engagement, expand market share, and strengthen our brand position. As Klar's marketing strategist, you'll be the one to analyze the opponent's moves, position our pieces for optimal advantage, and execute the perfect checkmate in the competitive landscape. If you have a knack for planning strategic plays with a winning endgame and a history of guiding brands to the top, we want you to make the decisive moves for our success

We are seeking a strategic, hands-on, and results-driven Director of Marketing to lead our marketing efforts with a strong focus on effective market communication to our customers. The ideal candidate will have a proven track record of developing and implementing successful marketing strategies that have propelled a company to market leadership, particularly within the Consumer industry in Scandinavia. You'll be at the forefront of driving Klar's market position, overseeing every aspect of our marketing initiatives, and ensuring that our strategic vision is translated into actionable and impactful campaigns. If you're ready to lay the foundation and oversee our marketing construction, we want to hear from you

• Strategic Marketing Development: Develop and personally execute comprehensive marketing strategies to boost Klar's customer engagement and market share across all our markets, aiming for market leadership in Scandinavia.
• Team Leadership: Lead and expand our small but growing marketing team, fostering their development and maximizing team potential.
• Market Communication: Directly contribute to the development and implementation of all market-facing communications, ensuring consistent messaging and positioning across all channels.
• Creative Asset Management: Oversee the creation of high-quality creative assets, including graphics, videos, and other marketing collateral, leveraging both in-house and external resources.
• Email Marketing Oversight: Manage and optimise Klar's email marketing campaigns and customer communication flows.
• Cross-Departmental Collaboration: Work closely with Paid Performance, Organic Performance, and Tech departments to ensure alignment and collaboration on marketing initiatives.
• Market Analysis: Analyse competitor activities and consumer needs to inform marketing strategies and communication plans.
• Campaign Execution: Lead the development and execution of multi-channel marketing campaigns, including digital, social media, email, print, and events.
• Market Research: Oversee market research initiatives to gain insights into customer preferences and market opportunities.
• Go-to-Market Strategies: Develop and execute go-to-market activities for Klar's new consumer upsell products.
• Professional Services Expansion: Develop and implement strategies to support Klar's expansion into professional services.
• Performance Reporting: Set KPIs and report on marketing performance and communication effectiveness metrics to senior management.

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• 10+ years of experience in marketing roles, with at least 5 years in a senior leadership position.
• Proven track record of developing and implementing successful marketing strategies and communication plans that have led to a company achieving market leadership in related D2C segments, particularly in Scandinavia.
• Experience in launching and executing go-to-market strategies for new consumer services.
• Strong understanding of both traditional and digital marketing channels, as well as effective market communication tactics.
• Hands-on experience in executing various marketing activities, from content creation to campaign communication.
• Expertise in managing email marketing campaigns and customer communication flows.
• Experience in leading the visual communication of high-quality creative assets, either in-house or with external resources.
• Experience in managing and growing small but high-performing marketing teams.
• Excellent analytical skills with the ability to use data to drive decision-making and measure communication effectiveness.
• Proficiency in marketing analytics tools, Email marketing, CRM systems, and communication platforms.
• Strong project management and cross-functional collaboration skills.
• Experience in developing marketing strategies and communication plans for multiple markets, particularly in Europe.
• Fluency in English and at least one Scandinavian language (Danish, Swedish, or Norwegian).
• Experience in the home improvement, construction, or related B2C industries is a plus.
• Innovative mindset with the ability to adapt to rapidly changing market conditions and customer needs.

Ready to Master the Game?

If you're a marketing expert with a talent for strategic planning and a track record of leading brands to market leadership, we want to hear from you

To join us, please submit your resume, a cover letter detailing your relevant experience, and a brief outline of a successful marketing campaign you've executed that advanced a company to new heights.

What's in it for you:

• Competitive salary and performance-based bonuses.
• Opportunity to shape the marketing strategy and communication approach of a growing company and drive it to market leadership in Scandinavia.
• A collaborative work environment with a focus on innovation.
• Professional development and learning opportunities.
• Flexible work arrangements.
• Comprehensive benefits package.

• Pension - partly paid for by Klar.
• Health Insurance with dental coverage.
• After 1 year of employment you will receive an additional 5 vacation days (FerieFridage in Danish).
• 1 Care Day each quarter - a day JUST for you where you can do whatever you would like to.
• A one time extra 5 weeks paid sabbatical after 5 years of employment in the Company - meaning 5 weeks ON TOP of your already earned vacation.
• Central location in Nørrebro 2 minutes of walk from Skjolds Plads.
• Possibility to work from our sister offices from time to time (only if you want to). Klar will cover the plane tickets Copenhagen, Tartu or Tallinn.
• An opportunity to have a significant influence on your work and the business in general (we are very open to change).
• Delicious and varied lunch buffet (vegan/non vegan) - partly paid for by Klar.
• An informal and positive workspace that likes to joke around.
• A scale-up environment: Not a start-up with no means, nor a corporate monster that doesn't care.
• Unforgettable team events and company parties (Klar heroes together).

Klar is a Scandinavian organization with offices in Denmark and Estonia. Our headquarters and factory are located in Estonia, Tartu - but you will be working with our vibrant team in our Copenhagen-based office located in Nørrebro - Schiller House.

Here you will join and get 12 cool, talented, and totally awesome colleagues - we look forward to meeting you

Our Copenhagen-based office is well connected to several public transportation points (bus and s-train stations within 2 min walk) and has access to a large parking lot (if you are not a big fan of cycling).