Marketing Director
20 hours ago
About the Role: We are seeking a highly skilled Marketing Director to lead our marketing efforts in the Nordics. As a key member of our team, you will be responsible for developing and executing a marketing strategy that strengthens Bain's reputation in the market.
Main Responsibilities:
- Develop Market Reputation strategy for the Nordics
- Build marketing strategy and define supporting initiatives in collaboration with Nordic leadership to build brand awareness and develop relationships among senior business leaders and talents
- Develop view on optimal mix of topics/activities to further Market Reputation effectiveness
- Manage the budget, annual planning process, and ongoing process improvement
- Incorporate test and learn approach to inform programme evolution
- Identify, prioritise, and project manage marketing campaigns and supporting activities
- Leverage and adapt global and regional campaigns, as relevant
- Identify relevant 3rd party partnerships, sponsorships, and conferences & events
- Manage local partner and vendor relationships
- Own and leverage digital assets and channels: web content, partner profiles, LinkedIn bios, content distribution, etc.
- Together with Global PR team, develop proactive and reactive media strategies to ensure Bain is top of mind with key local and international media.
About You:
Required Expertise:
- Postgraduate degree in business/marketing/communications/social sciences, focus on marketing
- 8-10 years of relevant B2B marketing experience
- 3-5 years of people management experience, successfully developing others, thriving a coaching role
- Proven track record in similar role
- Broad expertise and experience in B2B marketing programs and processes
- Ability to proactively conceive and suggest new approaches and solutions, influence senior leaders on key strategic issues
- Provide advice to regional marketing leadership on programs and processes
- Demonstrated ability to manage multiple projects simultaneously, multi-tasking and prioritising as needed
- Client-centric mindset
- Experience of working with 3rd party providers and external agencies & vendors
- Ability to understand and work with consulting content and thought leadership
- Strong written and verbal communication skills
- Ability to remain calm and composed under pressure
- Role model in Bain Operating Principles
- Proficient in English
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