Marketing Manager

7 days ago


København, Denmark PARETO SECURITIES AS Full time

Teknologiens Mediehus søger erfaren marketing manager til udvikling, copywriting og eksekveringen af B2B kampagner i ingeniør-, it- og tech-brancherne

Vi søger en kreativ og handlekraftig marketingprofil, som kan udvikle og eksekvere kampagner for både mediehusets egne forretningsområder og vores mange annoncører og kommercielle partnere. Dine kampagner skal tiltrække og fastholde vores audience (læsere og registrerede brugere) på vores medieplatformene og styrke engagementet ved at konvertere dem til abonnenter og tilmeldinger til events, samt aktivere dem i relation til virksomheder, der søger kandidater og leads på B2B beslutningstagere.

Som marketing campaign manager skal du håndtere kampagner fra idé til afrapportering. Du vil være ansvarlig for at fastsætte målsætninger og målgrupper, producere tekster, opsætte kampagner på diverse digitale platforme (e-mailmarketing, Google Ads, sociale medier m.v.) samt udarbejde afrapportering.

Du bliver en del af vores Intelligence & Audience afdeling, som er et tværfagligt team med specialister inden for både kommunikation, markedsanalyse, rekruttering og CRM. Fælles for hele Intelligence & Audience afdelingen er, at vi arbejder videns- og databaseret i de audience og kampagneaktiviteter vi gennemfører. I afdelingen arbejder vi bl.a. med systemer som Mailchimp, Hubspot, Playable, Swoogo, Alchemer og Airtable.

Dine arbejdsopgaver vil være at:

  • Afdække behov, interesser og pains hos stakeholders og omsætte disse til kampagneoplæg
  • Opsætte, udsende og rapportere e-mail kampagner (nyhedsbreve, direct mails, e-mail automation flows mv.)
  • Opsætte, udsende og rapportere marketingkampagner på øvrige digitale kanaler (fx. Google Ads, LinkedIn, Meta mv.)
  • Agerer rådgiver og sparringspartner for både vores redaktioner, salgsteam og forretningsudviklere angående marketingkampagner

Hvem er du:

Vi forestiller os, du har en kommunikationsfaglig uddannelse, gerne med nogle års erfaring fra en medievirksomhed, B2B marketingafdeling eller et digitalt bureau. Du har solid viden om hvordan man kommunikerer til og aktiverer professionelle brugere på digitale platforme. Du trives i en rolle med fokus på hands-on eksekvering af kampagner, og har samtidigt mod på at engagere dig i mere strategiske initiativer inden for markedsføring og audience management.

Du vil sandsynligvis kunne genkende dig selv i flere af følgende punkter:

  • Du er god til at skrive marketingtekster og lave indhold til content marketing
  • Du har god erfaring med B2B marketing og forstår dig på B2B kunderejser og beslutningsprocesser
  • Du kan og vil arbejde databaseret med dine kampagner både når det handler om at analysere målgrupper og beregne konverteringsrater, cost per lead og lignende

Til gengæld tilbyder vi:

  • Stort fagligt ansvar inden for marketing campaign management
  • Varierende og udfordrende arbejdsopgaver og mulighed for at arbejde med innovative projekter og nogle af B2B markedets mest attraktive målgrupper
  • Gode rammer for menneskelig og faglig udvikling og mulighed for at udvikle dig til en af landets skarpeste B2B marketing specialister
  • Engagerede, ambitiøse og glade kolleger
  • Frokostordning, sundhedsforsikring og aktiv personaleforening
  • Attraktive lokaler tæt på vand på Kalvebod Brygge 31-33, 1560 København

Der er tale om en fuldtidsstilling, vi har flekstid, og der vil være mulighed for hjemmearbejde efter aftale. Vi ser gerne, at du kan varetage stillingen hurtigst muligt.

Vi opfordrer alle interesserede til at søge stillingen - uanset etnisk baggrund, køn, alder, seksualitet, handicap eller religion.

Hvis du har spørgsmål til stillingen, kan du kontakte ansættende leder, chef for Intelligence & Audience, Dennis Roi Hansen på eller telefon 3326 5376.

Søg stillingen direkte ved at trykke på knappen "Søg her" og upload dit CV. Vi indkalder løbende kandidater til samtaler.

Teknologiens Mediehus er den største udgiver af medier om teknologi og videnskab i Danmark. Vi er et mediehus med omkring 110 medarbejdere bestående af en bred vifte af faggrupper. Vi er journalister, udviklere, rådgivere, digitale specialister, analytikere, salgskonsulenter mm., som alle arbejder tæt sammen på vores kontor på Kalvebod Brygge i København.

Vores virke spænder bredt udover det journalistiske, og vi har bl.a. en jobforretning henvendt til tekniske specialister og afholder store events som eksempelvis V2 Security. Fælles for vores produkter er, at de alle er centreret omkring teknologi og teknologiens påvirkning af samfundet bredt i Danmark.

Vi har en uformel og flad virksomhedskultur og nyder hinandens selskab, når vi samles om kaffemaskinen, over bordfodboldbordet eller til en dukkert i kanalen. Foruden fredagsbaren og sociale arrangementer i de enkelte teams, mødes vi desuden et par gange om året i festligt lag, når festudvalget arrangerer sommerfest og julefrokost.

Derudover kan du glæde dig til at spise din frokost med udsigt til Københavns kanaler i selskab med dine kolleger. Vi tilbyder nemlig en lækker og sund frokostordning, hvor der hver dag stilles et vegetarisk alternativ til rådighed.

#J-18808-Ljbffr

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