Creative Campaign Lead

4 days ago

Copenhagen, Copenhagen, Denmark PARETO SECURITIES AS Full time

VisitDenmarks søger Creative Campaign Lead

Kan du drive, udvikle og producere indsigtsbaserede kampagner, der gør en forskel for vores gæster? Så læs med og se, om vores kreative ambitioner matcher dine.

VisitDenmark brander og markedsfører Danmark internationalt i tæt samarbejde med offentlige og private aktører. Vi samler og samarbejder tæt med alle under ét fælles brand og skaber stærke internationale kampagner på flere markeder.

Derfor søger vi nu en Creative Campaign Lead, der skal drive, udvikle og producere kreative kampagner på tværs af vores markeder og styrkepositioner. Rollen er baseret i Marketing, hvor vi har store kreative ambitioner og hver dag udvikler os mod at blive et stærkt in-house bureau.

Opgaver og ansvar:
Markedsføringen af Danmark handler om at vise vores gæster lidt af det, vi selv holder så meget af. Vores måde at være og leve på, den danske hverdag og vores afslappede tilgang til livet. Tilliden, trygheden og fællesskabet. Men også vores fantastiske natur, med vand til alle sider, de mange inspirerende kulturoplevelser og den stærke danske madscene.

Udover dine tætte kolleger i organisationen, skal du arbejde meget sammen med Danmarks 19 dygtige lokale destinationsselskaber, som både er en del af de internationale branding kampagner og adapterer og eksekverer lokale kampagner. Du har derfor en stærk forståelse for deres bevæggrunde, som du tænker med i den kreative proces.

Helt grundlæggende tror vi på, at indsigtsbaseret kreativitet er vejen til at skabe kampagner og kommunikation, der gør en ægte forskel for vores gæster.

Vi er stadig på vej, men har en række klare ambitioner for, hvor vi gerne vil hen:

  1. Vi vil skabe de bedste kreative kampagner og være dem, alle vil lege med
  2. Vi vil agere enkelt og effektivt – vi er ikke interesseret i detaljerede tjeklister og unødvendige tunge processer
  3. Vi er pragmatiske og top professionelle
  4. Vi tænker kvalitet over kvantitet
  5. Vi vælger til, men bestemt også fra
  6. Vi laver fejl – for det kan man ikke undgå, når tingene går stærkt og man gerne vil gå tæt på kanten
  7. Vi tager aktive valg på agendaen for bæredygtighed – og skaber turisme vi kan leve af og leve med.
  8. Vi = fællesskabet. Vi arbejder som ét hold, altid.

Vi er i gang med en stor udvikling og vi har masser af uforløste kreative ideer og kampagner, der skal tænkes, drives og eksekveres. Derfor har vi brug for dig, som ved hvad det handler om og kan hjælpe os med at accelerere.

Dine primære opgave- og ansvarsområder vil omfatte:

  • Sidde for bordenden og drive den kreative proces – det starter og slutter hos dig
  • Udvikle og drive konsistente kampagner, der sikrer Danmark en solid brand positionering
  • Kunne forstå og anvende indsigter og data til at skabe solide og værdifulde kampagner, der efterlader mærkbare indtryk hos modtagerne
  • Forstå værdien af at have et stærkt internationalt brand og arbejde tæt sammen med Brand Managers om at samtænke brand og kampagnekommunikation
  • Forme og udfolde den kreative retning for vores kampagner med udgangspunkt i Danmarksbrandet
  • Sikre alignment på tværs af indsatser og markeder
  • Være skarp, når det gælder om at konvertere kendskab til rejselyst, mens vi udkommer markedsrelevant
  • Drive alle faserne fra strategiske handlingsplaner indtil mediedistribution
  • Mestre forretningsforståelse og være bindeled mellem offentlige og private/ kommercielle aktører
  • Briefe kreative, drive processen og være brand guardian på resultatet

Dine erfaringer og kompetencer:
Du kan komme fra flere baggrunde. Vi har brug for, at "du er den" fra start til slut. Derfor er du nok i højere grad stærkt projektledende, end du er kreativ snedker – men vi er åbne og nysgerrige.

Vi er ude efter dig, der har et kreativt og positivt mindset og en can-do attitude. Og så forestiller vi os at:

  • Du tænker entreprenant - du ser muligheder fremfor forhindringer, og så ved du, at det kan betale sig at starte småt, teste og bygge større
  • Du har solid erfaring og har bevæget dig på tværs af forskellige brands - måske både på kunde/annoncør- og bureausiden
  • Du er kreativt tænkende og ved, at afsæt i indsigt, viden og data er med til at gøre kommunikationen stærkere og mere vedkommende
  • Du har erfaring med hele processen fra strategisk handleplan til idégenerering over udvikling, produktion til eksekvering
  • Du kan drive processen selvstændigt og involvere de rette specialister på de rette tidspunkter
  • Du har sort bælte i projektledelse både i systemer, essentielle processer og er den, der har overblikket
  • Du er vant til at køre flere aktiviteter på samme tid og tilpasser dig naturligt de forskellige deadlines
  • Du er automatisk vi-tænkende og udviser respekt og omhu for dine kolleger og samarbejder
  • …og så har du en energi og livsglæde, der smitter alle omkring dig

Vi tilbyder:
Som vores nye Creative Campaign Lead får du et spændende og selvstændigt job, hvor du får mulighed for at blive udfordret og at udvikle dine kompetencer i et internationalt digitalt marketingmiljø med en uformel og uhøjtidelig tone.

Løn forhandles individuelt i forhold til kvalifikationer.

Den ledige stilling er placeret i Brand & Creative, som er en del af Marketingafdelingen. Arbejdsstedet er på VisitDenmarks hovedkontor, Islands Brygge 43, hvor vi er ca. 60 medarbejdere. Samlet set får du omkring 90 dynamiske og engagerede kolleger i København og på vores markedskontorer, som alle er stolte af at markedsføre Danmark – og dermed medvirke til at skabe udvikling og arbejdspladser i hele landet.

Ansøgning:
Vi har brug for dig allerede den 1. maj, så send ansøgning og CV senest den 17. marts via "søg stillingen". Alene ansøgninger indsendt via vores E-rekrutteringssystem vil blive taget i betragtning. Send gerne din ansøgning hurtigst muligt, da vi holder indledende samtaler løbende.

Undervejs i processen kan du blive præsenteret for en personprofilanalyse.

VisitDenmark markedsfører Danmark som rejsemål, så endnu flere internationale turister får kendskab til vores land og lyst til at rejse hertil. Det gør vi for at skabe omsætning, vækst og arbejdspladser i hele Danmark året rundt.

Vi har markedskontorer i 7 lande og bearbejder prioriterede markeder i Europa, Nordamerika og Indien. Omkring halvdelen af vores finansiering kommer fra staten, mens den resterende del kommer fra destinationerne og kommercielle partnere i såvel Danmark som udlandet.

#J-18808-Ljbffr

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