Paid Search

Paid Search (PPC) Coordinator page is loaded

Apply locations Copenhagen Løvstræde time type Full time posted on Posted 2 Days Ago job requisition id 0000022117

Job Description

Join a fast-growing team of digital specialists shaping the future of performance marketing at LEGO As a PPC Coordinator , you'll help define the global paid search strategy within the LEGO Group's owned digital ecosystem, driving full-funnel performance across ecommerce and brand-building initiatives.

In this high-impact role, you'll use data and insight to grow engagement, attract new shoppers, and build innovative campaigns that support both LEGO.com and the broader LEGO brand.

This is your chance to make your mark in a dynamic, purpose-driven team at the heart of the LEGO Group's digital transformation.

We're pleased to share that we offer a hybrid working week arrangement called Best of Both , requiring 3 days in the office location and 2 days from home.

No relocation assistance is offered for this position.

Core Responsibilities

1. Identify search funnel optimisation opportunities, with a focus on upper-funnel search.

2. Collaborate with channel leads and specialists to drive global search performance.

3. Align with marketing, brand, and insights teams on campaign goals and success metrics.

4. Build, monitor, and report on PPC campaigns to key stakeholders.

5. Launch YouTube, search, and display campaigns with channel specialists.

6. Lead PPC campaigns across Google and Bing using bid tools, reporting results.

Do you have what it takes?

1. Strong Paid Search experience, including strategy, remarketing, critical metrics, and automation tools.

2. Hands-on experience with bid management platforms, ideally Adobe Advertising Cloud.

3. Proficient in Google and Bing Ads platforms.

4. Proven analytics knowledge, including audience segmentation, activation, and performance analysis (Adobe or Google Analytics).

5. Confident using Microsoft Excel for campaign analysis and reporting.

6. Excellent written and verbal communication ability in English.

Play your part in our team succeeding

LEGO Retail is a fast-paced, energetic team building the LEGO brand's owned digital ecosystem with an audience-first approach. This role focuses on upper-funnel digital metrics, driving brand engagement and attracting new visitors to LEGO.com—our global brand lighthouse.

#LI-MD1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

1. Family Care Leave - We offer enhanced paid leave options for those important times.
2. Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
3. Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
4. Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
5. Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
6. Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.