Program Manager

1 week ago


København, Denmark LEGO Gruppe Full time

Job Description

What if you could design innovative challenges and rewards that ignite the passion of a global creator community? How would it feel to shape incentive programs that not only engage but inspire the next generation of LEGO builders and gamers?

As the Program Manager (Incentives) at LEGO Games, you’ll lead the charge in developing strategic challenges and reward systems that amplify creator engagement and drive success within the LEGO ecosystem. Join us to create impactful, gamified experiences that make a real difference

Core Responsibilities

As a Program Manager in the LEGO GAME division, you will focus on designing and delivering strategic challenges, missions, and incentive programs to inspire and engage our global creator community. Reporting to the Program Lead, your responsibilities include:

  • Design and implement challenges, missions, and reward programs to drive creator engagement.
  • Lead the end-to-end management of incentive programs, aligning them with business goals and creator needs.
  • Define success metrics, analyze program outcomes, and optimize for greater impact.
  • Establish strategic partnerships with external partners to amplify incentive program impact.
  • Collaborate with marketing, product, and operations teams to promote and implement initiatives.
  • Monitor industry trends and best practices in gamification and creator incentives, ensuring clear communication with creators.
Do you have what it takes?
  • Experience designing and managing incentive programs, focusing on gamification and creator engagement.
  • Strong understanding of motivational drivers for creators and effective reward systems.
  • Proven ability to strategically plan, scale programs, and align them with business goals.
  • Expertise in non-monetary incentives, digital badges, and managing external partnerships.
  • Excellent communication and partner management skills for engaging creators and teams.
  • Analytical and creative problem-solving approach to track performance and optimize initiatives.

Please note: This is a position based in Copenhagen, Denmark. Our flexible working model allows employees to work 2 days/week from home (3 days in the office). Relocation support is not offered for this role.

Build your career brick by brick at the LEGO Group.

“Do you want to create excitement and expand player value based on the LEGO Ecosystem? Then join us on our playful mission to inspire and develop the builders and players of tomorrow

#J-18808-Ljbffr

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