Regional Marketing Manager, Market, New Verticals and Partnerships

6 days ago

Copenhagen, Copenhagen, Denmark Wolt Full time

We are on a mission of growing our New Vertical (Retail) business within the Northern European region and we are now looking for a commercially driven marketer with a commercial mindset to join our team. As Wolt Market Marketing Manager in the New Verticals and Partnerships team, you will be responsible for driving Wolt Market growth and managing relationships with local, regional and global teams, reporting directly to the Head of Regional New Verticals and Partnership Marketing.

You will collaborate closely with the country's New Verticals marketing and Wolt Market regional and global counterparts in order to develop marketing initiatives that will fit into the overarching regional New Vertical strategy.

Together with the New Vertical Marketing Managers, you will have the opportunity to develop Wolt Market regional level campaigns and initiatives, contributing to the overall growth and success of our New Verticals in the region.

Leveraging your expertise in relationship building, you will identify mutually beneficial marketing strategies that aim to grow both Wolt Market and our Retail Vertical in your region.

Additionally, you'll be responsible for analyzing Wolt Market performance across the region to identify growth opportunities and provide actionable insights, working closely with New Verticals marketing managers to drive initiatives that drive regional growth and success.

What you'll get to do

  • Be responsible for driving Wolt Market growth together with local New Vertical Marketing Managers in the Northern European Region across 8 markets (Finland, Denmark, Sweden, Norway, Iceland, Estonia, Latvia, Lithuania).

  • You will work closely with our Wolt Market global as well as local stakeholders, to meet country-specific and regional growth targets for Wolt Market in line with New Vertical growth strategy.

  • Analyze data to evaluate current Wolt Market performance, identify gaps, propose actionable solutions, and drive their implementation.

  • Propose and drive marketing initiatives for Wolt Market, ensuring alignment with country strategies and regional New Vertical growth targets.

  • Manage regional and local Wolt Market campaign projects to support the local New Vertical Marketing Manager and local Wolt Market team.

  • Manage marketing projects related to new store openings and market launches, collaborating closely with local New Vertical Marketing Managers to ensure seamless execution.

  • Take ownership of Global and Regional Wolt Market marketing initiatives that drive Wolt Market growth for the region.

  • Build and maintain strong key account management relationships to foster effective collaboration and sustained growth.

  • Participate in annual vendor negotiations and develop joint marketing strategies, aligning with country New Verticals marketing and Ads teams.

  • Collaborate with regional CRM and brand functions to oversee the regional visual and CRM approach. Coordinate WM campaign management, asset delivery, execution.

  • Support initiatives to accelerate growth, enhance efficiency, and streamline regional processes through scalable solutions and automations.

  • Act as the direct responsible individual for leading all Wolt Market global initiatives as well as for aligning regional initiatives with global and local stakeholders.

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