Digital Marketing Strategist

5 days ago

Horsens, Horsens Kommune, Denmark Trendhim ApS Full time

About Trendhim

We are a leading online retailer of men's accessories, with a presence in 25+ countries and 18 languages. Our site attracts 100,000+ daily visitors, and we've grown from 12 employees to 100+ in just a few years.

As Head of Performance Marketing, you will play a critical role in driving our global growth strategy. You will be responsible for developing and executing a performance marketing strategy that maximizes ROI across multiple channels, including Google, Social media platforms, CRM channels, and marketplaces like Zalando and Amazon.

Key Responsibilities:

  • Develop a data-driven performance marketing strategy to drive maximum return on investment.
  • Create and optimize attribution models with the brand team and media agency.
  • Capture the full value of first-party data.
  • Lead the expansion into marketplaces and integrate them into our channel mix.
  • Manage the Performance Marketing team, fostering innovation and challenging the status quo.
  • Participate in the Commercial lead team and Trendhim extended management team.

Requirements:

  • At least 5 years of digital marketing strategy experience from a mid-sized/large e-commerce company or digital media agency.
  • Proven leadership experience of a minimum of 2-3 years.
  • Expertise in tech, AI, commerce modelling (attribution, first-party data), and econometrics.
  • A strong communicator with the ability to drive followership for your agenda.
  • Data-driven decision-making is essential, prioritizing customer demands for success.

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