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Performance Tracking and Data Solutions Manager
2 weeks ago
About the role:
Conference Manager is a leading provider of registration and event management solutions in Scandinavia. We're now expanding our marketing efforts to conquer new markets in Europe, starting with Germany and Sweden. To achieve this goal, we need a highly skilled Marketing Operations Specialist to bridge marketing and technology.
As a key member of our marketing team, you will be responsible for designing and implementing a comprehensive tracking solution that captures key datapoints across our entire customer journey. This includes integrating with paid advertising platforms (LinkedIn, Google, Meta), our website, Google Tag Manager (GTM), and CRM system.
You will work closely with our marketing and development teams to ensure seamless data collection and actionable insights to drive growth. Key responsibilities include:
- Implementing and maintaining tracking solutions across all digital touchpoints using GTM and data layers.
- Managing Google Tag Manager containers, tags, triggers, and variables for advanced tracking.
- Ensuring accurate data tracking for platforms such as Piwik, Google Ads, Meta, and LinkedIn.
- Optimizing CRM lead tracking and attribution (SugarCRM or similar).
- Collaborating with cross-functional teams to align tracking requirements with business goals.
