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Senior Demand Generation Professional

3 weeks ago

Copenhagen, Copenhagen, Denmark PARETO SECURITIES AS Full time

Job Description

  • Create new and optimize existing inbound and outbound demand and lead generation programs across email and web.
  • Develop, plan, and execute campaigns for paid search, retargeting, paid social channels, and email marketing.
  • Execute and optimize ABM and ABS campaigns.
  • Identify most effective marketing messages, value propositions, material, channels, and calls to action for target accounts.
  • Measure, analyze, and report on the impact of marketing campaigns.
  • Manage projects like the creation of campaign landing pages, creatives, and other digital marketing assets.
  • Use intelligence from our intent data sources like 6sense and Dreamdata.
  • Closely collaborate with core Sales, Marketing, Product Marketing, and Product Management functions.

Your Skills & Experience

  • Bachelor's or Master's degree in Marketing, Business, or a related field.
  • 3+ years of experience in digital marketing.
  • Proficiency with marketing automation platforms, preferably Pardot.
  • Familiarity with digital advertising platforms such as Google Ads, Google Analytics, Bing, LinkedIn Campaign Manager.
  • Proven project management skills with attention to detail and ability to multitask.
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Excellent communicator who enjoys collaborating across functions and geographies.
  • Full English proficiency.